If you've unwrapped a Pulse candy after lunch, sprinkled Catch masala on a dal, bought Pass Pass at a neighbourhood pan shop, or poured Ksheer ghee on a fresh roti, then you have already encountered DS Group products. Most Indians have used multiple products, yet many may not realise that these well-known brands are all part of the same trusted Indian conglomerate.
21-08-2026 Read MoreWhen you pick up a masala packet, you have roughly 45 seconds to make a decision that could influence every meal you cook for the next three months. Most consumers rely on familiarity, advertising, or price. A better approach is to follow a simple authenticity checklist before buying a packet of masala.
21-08-2026 Read MoreDS Group India has built a CSR framework focused on measurable community impact across water conservation, livelihood enhancement, education, gender equity and community
21-07-2026 Read MoreThe Journey - The Corporate Museum,‘‘ at DS Group's Noida headquarters, is a rare thing in Indian business: a founder‘s tribute told not through plaques and portraits, but through a
20-07-2026 Read Moreilver-coated elaichi (cardamom) pearls have long been associated with freshness, aroma and traditional Indian hospitality. Their shiny appearance often adds to their premium appeal
20-07-2026 Read MoreMango is deeply woven into everyday Indian life and culture. From childhood summers spent enjoying slices of juicy mangoes to the excitement of eating tangy raw mango with a sprinkle of
17-07-2026 Read MoreWhen Pass Pass Pulse Candy was launched, few could have predicted the impact a single raw mango-flavoured candy would have on the Indian confectionery market.
17-07-2026 Read MoreWater management is now one of the biggest sustainability priorities for Indian businesses. Yet there is a major difference between companies that simply meet environmental compliance...
15-07-2026 Read MorePicture this: You are standing by a busy chat stall, balancing a paper plate loaded with crisp puris, boiled potatoes, chickpeas, yoghurt, chutneys, and a scattering of sev. It looks...
14-07-2026 Read MoreIndian consumers today choose spice brands based on four key factors: purity and certification credentials, flavour consistency, quick commerce accessibility, and premium...
14-07-2026 Read More