The DS Group’s success over the years is driven by a commitment to quality, innovation and excellence.
It all began in 1929, when a father followed by the son set out on a journey towards excellence.
We started as a small store in the heart of Delhi, and eventually became one of India’s leading conglomerates.
The DS Group aims to ensure long term availability of water through geography specific conservation measures and judicial utilization of resources. The group supports multiple projects in partnership with like-minded grassroots level organizations in the state of Rajasthan, Madhya Pradesh, Uttar Pradesh, Himachal Pradesh, Uttarakhand and Gujarat, benefitting millions of people from the marginalized communities.
These projects involve construction of recharging and storage structures, renovation of existing defunct and underutilized water bodies, soil conservation measures, introduction of efficient irrigation practices and building institutions for long-term sustainability.
The work has significantly impacted the availability of water at surface and sub- surface level, which has led to increased irrigated area and improved crop productivity resulting in better economic conditions of the communities in the intervention areas.