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Branded vs Unbranded Masala: Why More Indian Consumers Are Making the Switch

For decades, loose masala from your local kirana has been the unquestioned default in the kitchen. But it is a massive food safety blind spot hiding in plain sight. Branded masalas differ from loose masalas in five...

14-07-2026 Read More

How India‘s Spice Industry Is Evolving - And What Every Consumer Stands to Gain

Over the past two decades, India’s spice industry has undergone a significant transformation. Traditional loose spices sold in local markets have increasingly given way to

13-07-2026 Read More

Which Masala Brands Do Indian Home Cooks Trust Most - and Why?

When comparing different masala manufacturers, home cooks usually prioritise flavour consistency over price, packaging or advertising. A trusted masala brand must deliver the same taste every time, helping preserve the flavours of family recipes.

30-06-2026 Read More

The Best Spice Blends for Indian Cooking: A Complete Consumer Guide

Have you ever reached for garam masala only to realise the recipe actually called for biryani masala? The essential spice blends for Indian cooking fall into three categories:

30-06-2026 Read More

Mouth Freshener and Beyond: Decoding the Success of Pass Pass Products

DS Group believes in the power of simple pleasures—those small, everyday moments that make life so much more special. One of those moments, as many of you might agree, is the satisfaction of a mouth freshener after a meal.

28-03-2026 Read More

What Are the CSR Initiatives Done by DS Group

DS Group has always believed that businesses have a responsibility beyond profits. Their corporate social responsibility (CSR) philosophy is rooted in the idea of collective good, addressing critical economic, environmental, and social issues to create a lasting impact on communities. By focusing on CSR activities like water conservation, livelihood enhancement, and education, the Group ensures a holistic approach to community development. 27-03-2026 Read More

A Blueprint for Success: Secrets of DS Group‘s LEED Platinum and Zero Carbon Achievements

For DS Group, sustainability isn't just something they follow. They take a leadership role in driving change. As the world grows more aware of the importance of protecting the environment, their journey to earn LEED Platinum certification and reach zero carbon emissions shows how serious they are about creating a greener future.

26-03-2026 Read More

From LEED Certification to Culture: How DS Group Inspires Sustainability in its Workforce

Sustainability is more necessary today with growing global warming. DS Group understands this vital commitment and actively works to integrate sustainability into every aspect of its operations. Their LEED certification is a significant milestone in their journey, showcasing their dedication to creating a greener future.

25-03-2026 Read More

Sweet Sensation Unleashed: DS Group‘s Strategy to Conquer Every Sugar Craving

For decades, the DS Group has seamlessly combined quality, innovation, and an acute understanding of the Indian consumer taste to offer a range of memorable, indulgent experiences.

11-05-2026 Read More

LuvIt Up Your Life: Unveiling the Exciting World of LuvIt Chocolates

DS Group believes in crafting experiences that elevate everyday moments. That's why when they acquired LuvIt chocolates in 2022, it wasn’t just about adding another brand to their portfolio. It was about bringing joy and excitement to people’s lives through the power of chocolate.

24-03-2026 Read More