If you've unwrapped a Pulse candy after lunch, sprinkled Catch masala on a dal, bought Pass Pass at a neighbourhood pan shop, or poured Ksheer ghee on a fresh roti, then you have already encountered DS Group products. Most Indians have used multiple products, yet many may not realise that these well-known brands are all part of the same trusted Indian conglomerate.
DS Group (Dharampal Satyapal Group) manufactures and markets products across six consumer categories: food and beverages (Catch Salts, Spices and Beverages, Kewal Spices, and more), confectionery (Pulse Candy, Pulse Golmol Imli, Pass Pass, LuvIt, Rajnigandha Silver Pearls, Chingles, FRU), mouth fresheners (Rajnigandha, Mastaba, Tansen Supreme), dairy (Ksheer, OvinO), agri business (Birthright), and luxury food and fashion retail (L'Opéra and Le Marche). DS Group products and services span mass, premium and luxury segments and are available through kirana stores, modern retail, quick commerce, D2C delivery and dedicated luxury boutiques across India.
Apart from these, the DS Group also has a presence in the hospitality and hotel space, with brands such as Namah Nainital, a member of Radisson Individuals Retreats, Namah Resort Jim Corbett, a member of Radisson Individuals, InterContinental Jaipur Tonk Road, an IHG Hotel, Holiday Inn Express Kolkata Airport, Radisson Blu Hotel Guwahati, and The Renaissance Bengaluru Race Course Hotel in its portfolio.
DS Group boasts a diverse and well-structured product portfolio that spans the mass, premium, and luxury segments to meet varied consumer needs:
| Tier | Definition | Example Brands |
|---|---|---|
| Mass | Wide distribution (kirana + modern trade + quick commerce), accessible price points, high-frequency purchase | Catch Spices, Pulse, Pass Pass, Ksheer |
| Premium | Product quality focus, strong retail presence, premium pricing, consumer trust-led | Catch Origins, Spice Grinders, Table Top Range, Rajnigandha, OvinO, Holiday Inn Express |
| Luxury | Exclusivity, craftsmanship, limited distribution, HNI audience | Brioni, Tom Ford, Berluti, Brunello Cucinelli, Namah Nainital, a member of Radisson Individuals Retreats, Namah Resort Jim Corbett, a member of Radisson Individuals, InterContinental Jaipur |
| Business Vertical | Key Brands |
|---|---|
| Spices | Catch Salts and Spices (Straight Spices, Blended/Mixed Spices, Whole Spices, Table-Top Sprinklers, Grinders, Pastes, Hing, Salt, Herbs & Seasonings, Gold & Silver Leaves), Kewal Spices |
| Beverages | Catch Beverages (packaged drinking water, including Himalayan Natural Mineral Water; carbonated soft drinks; fruit juices and juice drinks; mixers; and ready-to-drink beverages) |
| Snacks | Not Just Nuts, Pulse Natkaare, Snack Factory |
| Confectionery | Pulse Candy, Pass Pass, Rajnigandha Silver Pearls, Chingles, FRU, Pulse Golmol, LuvIt, Cherio, Oval, Tulsi Royal Khajoor Plus, BABA Elaichi |
| Mouth Fresheners | Rajnigandha, Mastaba, Tansen Supreme, BABA Supari, BABA Black Supari, Tulsi Imperial 1979 |
| Dairy | Ksheer, OvinO |
| Hospitality | Namah Nainital, a member of Radisson Individuals Retreats, Namah Resort Jim Corbett, a member of Radisson Individuals, InterContinental Jaipur Tonk Road, Holiday Inn Express Kolkata Airport, Radisson Blu Hotel Guwahati, and The Renaissance Bengaluru Race Course Hotel |
| Luxury Retail | Le Marche, L’Opéra |
| Agri | Birthright, Hydroponics |
| Strategic Partner | Brioni, Tom Ford, Berluti, Brunello Cucinelli, and Les Petits |
| Others | Unitexx (rubber thread), Canpac (packaging), Flexible Packaging (packaging), Infrastructure |
Launched in 1987 with its revolutionary tabletop salt-and-pepper sprinklers, Catch disrupted the Indian spice market by transforming a commodity into a design-led, quality-focused consumer experience. Over the decades, the brand expanded from the dining table deep into the kitchen, evolving into a dominant force across the wider spices market.
Today, Catch anchors the premium tabletop and kitchen segments of the DS Group portfolio, focusing heavily on exceptional aroma, freshness, and quality across an extensive culinary spectrum. This includes pure spices, high-margin blends, grinders, and cooking pastes. Complementing this premium presence, the Kewal brand caters to value-conscious consumers with its mass-premium spice offerings. Together, these complementary brands deliver a comprehensive, multi-tiered strategy that addresses every segment of the modern culinary and beverage experience.
The Catch journey famously began with its iconic, revolutionary salt-and-pepper rotary dispensers in 1987, introducing the concept of direct-to-table seasonings to Indian households.
This premium portfolio has grown to include a sophisticated selection of tabletop sprinklers, herb seasonings, and first-in-class culinary grinders. Equipped with high-quality ceramic heads, these grinders allow home chefs to release the aromatic essential oils of whole black pepper, rock salt, and custom Italian seasoning blends fresh on the plate.
At the heart of daily meal preparation is the Catch Kitchen Range, a sprawling portfolio spanning over 125+ unique variants designed to bring consistent taste and absolute purity to Indian homes. This segment is divided into high-purity straight (single) spices.
This includes vibrant turmeric, fiery red chilli, and aromatic coriander powder, as well as meticulously balanced blended spices like Garam Masala, Kitchen King, and Sabzi Masala. The range is further supported by whole spices and convenient, time-saving cooking pastes that streamline daily kitchen workflows without compromising on flavour depth.
Recognising a growing consumer demand for premium provenance and uncompromised purity, DS Group introduced the Catch Origins range. This artisanal tier features ultra-premium, single-origin spices meticulously sourced directly from India's most celebrated spice-growing regions.
From the famously high-curcumin Lakadong Turmeric of Meghalaya to the intensely pungent ginger varieties of the Northeast, Catch Origins highlights the unique geographic terroirs of regional agriculture. It preserves natural essential oil profiles through gentle processing.
Launched to serve the growing segment of price-conscious consumers, Kewal Spices represents DS Group's value-tier offering. The brand delivers on the promise of purity and traditional taste without compromising on quality ingredients.
The Kewal portfolio covers essential daily cooking needs, offering straight spices like Turmeric, Chilli, Coriander, and Jeera powder, alongside popular blends such as Garam Masala, Sabzi Masala, Meat Masala, and Chhole Masala.
The premium beverage portfolio began with Catch Natural Spring Water, India's first spring water bottled at the source in the Himalayas, cementing a strong, provenance-led identity.
Over the years, the brand expanded into a sophisticated range of mixers and carbonated drinks. This includes Catch Club Soda, crafted with natural spring water for a crisp, calorie-free fizz, alongside Tonic Water and Ginger Ale, perfect for elevating cocktails and mocktails.
The evolution continued with the Catch Clear range of flavoured water, which blends sparkling spring water with natural fruit flavours like Lemon 'n' Lime, Peach, and Black Currant. By offering high-taste options, Catch Beverages successfully extends its premium consumer relationship from the kitchen shelf to the dining table.
DS Group’s confectionery business is its broadest in terms of SKU count and its most youth-oriented in terms of consumer profile. The group is a leader in the hard-boiled candy segment through Pulse Candy, Pass Pass, LuvIt and Rajnigandha Pearls:
Originally launched as India’s premier branded, multi-ingredient herbal mouth freshener, Pass Pass has evolved into an essential after-meal companion for millions. Moving away from heavy traditional alternatives, Pass Pass built its reputation on clean, wholesome formulations utilising a mix of aromatic ingredients. These ingredients include fennel (saunf), dates, melon seeds, coriander seeds, and refreshing mint.
Sold in highly recognisable, pocket-friendly sachets and convenient tabletop multi-packs, the brand offers clean breath and digestive comfort. This helps Pass Pass find permanent real estate right next to billing counters at kirana stores across the country.
Representing the premium, sophisticated tier of the confectionery segment, Rajnigandha Pearls transforms traditional breath freshening into a luxury experience. The product features carefully handpicked cardamom seeds wrapped in an ultra-thin coating of pure, shimmering silver foil, infused with an aromatic blend of saffron.
Tailored for an upwardly mobile, discerning audience that values personal grooming and subtle luxury, silver pearls are packaged in sleek, pocket-sized containers. The brand has built strong consumer trust by delivering a premium alternative that emphasises pristine raw ingredients and meticulous manufacturing.
With the inclusion of the LuvIt brand, DS Group expanded its confectionery footprint straight into the competitive chocolate, wafer, and premium confectionery space. Strategically designed to target Gen Z and millennial palates, the LuvIt portfolio spans multiple indulgent categories.
These categories range from smooth milk chocolate bars and rich dark chocolate blocks to crispy chocolate-coated wafers, caramel-filled bars, and pop-in-the-mouth chocolate buttons like Chocorich. This extensive range enables DS Group to transition effortlessly from impulse pocket candies into premium celebratory gifting packs and everyday sweet indulgences.
Pulse Candy built its popularity around Pulse Kachcha Aam, a hard-boiled candy with a fruity flavoured outer shell and a tangy spice-filled centre that introduced an unexpected taste-sequence experience to the category.
Variants such as Pulse kacha aam, guava, litchi, orange, and Pineapple launched the range across mass ₹1 and multi-pack formats distributed through kirana stores, modern trade, quick commerce and e-commerce. The brand has led India’s hard-boiled candy segment for nine consecutive years, while Pulse Pops (Soft-chew candy) and Pulse Natkaare extend its signature “tangy twist” into new product categories.
As DS Group’s founding vertical, this category commands the conglomerate’s widest distribution footprint across India. At its heart is Rajnigandha Pan Masala, the undisputed leader in India's pan masala category and DS Group's oldest, highest-distribution flagship product. Together with supporting mass-tier variants like Mastaba and Tansen Supreme, this segment anchors the group's retail presence from local kirana stores to premium distribution nodes.
The dairy vertical is the clearest expression of DS Group's two-tier product logic: one mass brand, Ksheer, with broad Rajasthan and NCR coverage and one premium D2C brand, OvinO, with single-origin provenance.
Ksheer represents DS Group’s dairy portfolio, with distribution across kirana stores, select modern trade networks in North India and quick commerce platforms in NCR. Supported by manufacturing facilities in Reengus, the brand gives DS Group a scaled presence in everyday dairy consumption.
OvinO is DS Group's premium D2C dairy brand, delivering single-origin A2 cow milk sourced from DS Group's own farms to NCR consumers. Single-origin sourcing, A2 protein and Farm Fresh provenance are three of the highest-value signals in India's premium dairy market.
L'Opéra serves French pastries, croissants, macarons, cakes and crêpes through luxury outlets across Delhi NCR, positioning itself against international patisserie standards. Le Marche is a premium supermarket offering a curated mix of everyday groceries and gourmet products, from global imports and artisan cheeses to fresh produce and specialty pantry essentials.
Expanding its premium food retail portfolio, DS Group has entered into an exclusive partnership with the iconic British bakery brand Ben's Cookies to bring its globally loved, freshly baked cookies to Indian consumers. Introduced through a bakery-first retail format, every boutique features live-oven baking throughout the day to ensure exceptional freshness and quality. The menu showcases Ben's signature global flavours alongside dedicated eggless options, while also offering premium gifting solutions for festive and corporate occasions. This partnership further strengthens DS Group's luxury food retail portfolio, positioning Ben's Cookies as a destination for premium dessert experiences and thoughtful gifting.
As the strategic retail partner for these global brands, DS Group manages ultra-luxury international menswear brands in India, including Brioni, Tom Ford, Berluti, Brunello Cucinelli, and Les Petits.
| Tier | Brands | Kirana | Modern Trade | Quick Commerce | E-Commerce | D2C | Dedicated Outlet |
|---|---|---|---|---|---|---|---|
| Mass | Pulse, Pass Pass, LuvIt, FRU, Chingles, BABA Supari, Rajnigandha (standard), Ksheer | Yes | Yes | Yes | Yes | Yes / No for FRU & BABA Supari | No |
| Premium | Catch (spices + beverages), Rajnigandha Silver Pearls, Rajnigandha (premium variants) | Limited | Yes | Yes | Yes | Yes / No for Catch - beverages | No |
| Premium / D2C | OvinO | No | No | No | No | Yes (NCR) | No |
| Premium / Outlet | L'Opéra, Le Marché | No | No | No | Limited | No | Yes (Delhi NCR) |
| Ultra-Premium | Brioni, Tom Ford, Berluti, Brunello Cucinelli, Les Petits | No | No | No | No | No | Yes (Select India) |
DS Group’s growth is anchored by its brands: Catch, Pulse, Pass Pass, Rajnigandha, Rajnigandha Silver Pearls and Ksheer. Together, they represent the Group’s strongest consumer franchises, with the wider portfolio building on the scale, trust and market presence created by these flagship brands.
DS Group has products across mouth fresheners, spices, beverages, confectionery, dairy, hospitality, agri business, and luxury retail. Its portfolio includes Rajnigandha, Catch Spices, Pulse Candy, Pass Pass, Rajnigandha Silver Pearls, Ksheer, OvinO, L'Opéra and many more.
Catch, Pulse Candy, Rajnigandha Pearls, Pass Pass and Rajnigandha are DS Group’s most widely distributed and category-leading brands. Catch is one of the most popular spice brands in India; Pulse has remained the leader of India’s hard-boiled candy segment for nine consecutive years, and Rajnigandha leads India’s mouth freshener segment.
DS Group’s consumer brands, including Rajnigandha, Catch, Pulse, Pass Pass and LuvIt, are available on e-commerce and quick-commerce platforms, as well as on DS Group's dedicated D2C website, rclub.in. Additionally, OvinO offers D2C delivery in NCR, while luxury brands operate through dedicated outlets in select Indian cities.
Mass-market brands such as Pulse Candy, Pass Pass, LuvIt, Rajnigandha and BABA Supari have extensive kirana distribution across India. Catch Spices and Ksheer dairy products are also available in select kirana markets alongside modern retail and quick commerce platforms.
Yes. DS Group manages luxury brands including Brioni, Tom Ford, Berluti, Brunello Cucinelli, and L'Opéra through dedicated outlets in select Indian cities.
