Pass Pass is available in five variants: Meetha Magic, Fresh Mint, Frutti Bits, Mint, and Katha. Meetha Magic offers a sweet flavour, Fresh Mint and Mint provide refreshing mint-led experiences, Frutti Bits combines sweet and fruity notes, while Katha offers a distinctive Indian flavour profile. Together, the variants offer a range of taste experiences to suit different preferences. |
| The key ingredients in Pass Pass Meetha Magic include sugar, fennel (saunf), dates, sugar-coated coloured fennel, coloured sugar balls, silver leaf-coated sugar balls, rose flower, and silver leaf-coated small cardamom (elaichi). The blend brings the familiar flavours of traditional Indian mukhwas into a convenient, consistent format. |
The key ingredients in Pass Pass Mint include sugar, fennel (saunf), dates, grated desiccated coconut, melon seeds, coriander seeds, and cardamom seeds (elaichi). Together, these ingredients create a refreshing and aromatic flavour experience. |
| The key ingredients in Pass Pass Katha include dates, sugar-boiled confectionery, sugar, fennel (saunf), catechu, melon seeds, lime, and cardamom seeds (elaichi). The blend brings together familiar Indian flavours in a distinctive and refreshing mouth freshener experience. |
The key ingredients in Pass Pass Frutti Bits include sugar, fennel (saunf), glazed fruit, dates, sugar-coated coloured fennel, coloured sugar balls, silver leaf-coated sugar balls, rose flower, and silver leaf-coated small cardamom (elaichi). The combination of fruity and sweet flavours offers a refreshing and colourful mukhwas experience. |
The product range of Pass Pass, includes the Indian ethnic mouth freshener Pass, Pass Chingles covers the chewing gum assortment Pass Pass Pulse, leader in the hard boiled candy segment offers a unique experience of a fruity taste that peaks with a tangy surprise at the core and Pass Pass Maze, the coffee candy. For more information please visit: https://www.dsgroup.com/our-businesses/confectionery |
Pass Pass is available in five flavours: Meetha Magic, Mint, Frutti Bits,Katha and Fresh Mint. Each variant offers a distinct flavour experience, with a range of formats and pack options available across the portfolio. |
| Pass Pass was launched by DS Group in 1999, drawing inspiration from India’s centuries-old tradition of ‘mukhwaas’. DS Group brought the essence of this tradition into a modern format, using its expertise in flavours, fragrances and blending to offer consistency in taste and quality. The brand was introduced in zipper pouches and sachets, followed by its distinctive flip-top packaging in 2000, and is now available in multiple formats, including the Dining Table Pack, across four flavours: Meetha Magic, Mint, Frutti Bits, Katha and Fresh Mint. |
Pass Pass is ready to consume and can be enjoyed directly from the pack. It can be enjoyed at any time of the day, whether after a meal, while socialising, or whenever you want a refreshing flavour experience. |
Position Pass Pass for hospitality and guest-serving occasions. |
| Yes. Pass Pass can be served at hotels, restaurants, events, and other hospitality settings as a convenient mouth freshener. Its range of flavours and formats makes it suitable for serving guests across dining and social occasions. |
The choice of Pass Pass after meals depends on individual taste preferences. Meetha Magic is suited to those who enjoy a sweet flavour, Fresh Mint and Mint offer a refreshing mint experience, Frutti Bits is ideal for those who prefer fruity and sweet flavours, while Katha offers a more traditional Indian flavour profile. |
Yes. Pass Pass can be enjoyed after a heavy Indian meal as a refreshing mouth freshener. Ingredients such as fennel (saunf) and cardamom (elaichi) are traditionally enjoyed as part of Indian mukhwas after meals, contributing to the aromatic and refreshing experience of Pass Pass. |
Pulse is available across India through kirana stores, pan-plus corners, modern trade outlets, e-commerce marketplaces, quick-commerce platforms, and other retail channels. With a retail reach of over 35 lakh outlets, the brand is widely accessible to consumers across the country. |