| Pass Pass Pulse Candy, launched by DS Group in 2015, is a powder-filled hard-boiled candy with a tangy twist. A category-breaker in the hard-boiled candy segment, Pulse offers a fruity flavour that leads to a tangy and spicy surprise at its core. It is available in five variants: Kachcha Aam, Guava, Orange, Pineapple and Litchi. Its distinctive taste and format helped Pulse cross ₹100 crore in sales within eight months of launch, and the brand has since grown into a ₹750-crore-plus brand. |
Pulse candy is owned by DS Group and is part of their confectionery portfolio. Launched in 2015, Pulse is a popular Indian hard-boiled candy known for its distinctive fruity flavour and tangy, masala-filled centre. |
| Pass Pass Pulse is totally safe for consumption. The key ingredients of Pass Pass Pulse are sugar, liquid glucose, candy masala, edible common salt and spices. For more information please write to us at info@dsgroup.com |
| Pass Pass Pulse candy is available in 5 different flavours - Kachcha Aam, Guava, Orange, Pineapple and Litchi. |
The key ingredients in Pass Pass Pulse include sugar, liquid glucose, candy masala, edible common salt, and spices. Together, these flavour ingredients create Pulse‘s signature khatta-meetha and chatpata taste, with the candy masala adding its distinctive tangy and spicy character. For more information please write to us at info@dsgroup.com |
| Pulse candy disrupted the traditional candy market with its unique, Indian-inspired concept. Inspired by the cultural practice of enjoying raw mangoes with a tangy masala, DS Group launched Pass Pass Pulse. This innovative candy features a hard candy shell encasing a tangy, masala-filled core, offering a delightful and unexpected taste experience. With its bold flavors and distinct texture, Pulse candy quickly became a popular and sought-after confection, reaching the Rs.100 crore milestone within 8 months of its launch. |
| Pass Pass Pulse has a distinctive khatta-meetha and chatpata taste. Its fruity outer layer gives way to a tangy, spicy powder-filled centre, creating a surprising burst of flavour. Pulse is available in five variants—Kachcha Aam, Guava, Orange, Pineapple and Litchi—each offering its own fruity flavour experience. |
Pulse is a hard-boiled candy with a fruity outer layer and a distinctive masala-filled centre. The tangy filling creates a chatpata contrast with the sweetness of the outer layer, giving Pulse its signature khatta-meetha taste and unique flavour experience. |
| Pass Pass Pulse is a hard-boiled candy from DS Group, known for its distinctive combination of fruity flavours and a tangy, masala-filled centre. Launched in 2015, Pulse is available in five variants: Kachcha Aam, Guava, Orange, Pineapple and Litchi. |
| Pulse appeals to different age groups through its distinctive khatta-meetha and chatpata flavour experience. Its convenient candy format makes it easy to enjoy during everyday snacking, family gatherings, celebrations, or while sharing with friends and colleagues. The range of fruity flavours also offers something for different taste preferences and occasions. |
Pulse is available across India through kirana stores, pan-plus corners, modern trade outlets, e-commerce marketplaces, quick-commerce platforms, and other retail channels. With a retail reach of over 35 lakh outlets, the brand is widely accessible to consumers across the country. |