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New Delhi, 21 Jul 2023

Ds Group Successfully Concludes Acquisition Of Viceroy Bangalore Hotels

Ds Group Successfully Concludes Acquisition Of Viceroy Bangalore Hotels

• Marks a significant milestone in DS Group's growth strategy
• Expands hospitality footprint into southern India and accelerates growth

New Delhi, July 21, 2023 - Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has acquired the Viceroy Bangalore Hotels Pvt. Ltd, following a bidding process. With this landmark acquisition DS Group expands its hospitality footprint into Southern India and marks its commitment to growth and strategic expansion in this sector.
Viceroy Hotels owned the Marriott-managed Renaissance Bengaluru which is situated on approximately 1.8 acres of prime land and has 275 rooms with captivating views of the beautiful Race Course of Bengaluru. This hotel's strategic location in the Central Business District (CBD) made it an enticing addition to DS Group's esteemed hospitality portfolio. The Group is now actively strategizing approaches to further elevate the hotel's appeal and align it seamlessly with DS Group's renowned standards of excellence.

Commenting on this acquisition, Mr Rajiv Kumar, Vice Chairman, DS Group, said "With this acquisition, the DS Group expands its hospitality footprint and reinforces its continued commitment to the hospitality business. It marks a significant milestone in DS Group's growth strategy and aligns with our long-term vision of providing unparalleled experiences to our guests."

The DS Group has already been in the hospitality business since 2000. Presently, its hospitality portfolio encompasses distinguished brands such as- The Manu Maharani in Nainital and Namah in Jim Corbett National Park, which are both members of Radisson Individuals, Radisson Blu Hotel Guwahati, Crowne Plaza Jaipur Tonk Road and Holiday Inn Express Kolkata Airport.

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. The Group’s portfolio is extensive and diverse, with a presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail businesses, and other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, UnCafe, Birthright, The Manu Maharani, and Namah are some of the leading brands, the Group proudly shelters today.