New Delhi, 06 June, 2022 : Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary, earlier owned by Goldman Sachs and Mitsui Ventures. This acquisition is a strategic move to grow and strengthen the Group’s Confectionary portfolio, whilst widening its distribution reach across grocery and other retail outlets.
DS Group entered into confectionary business in 2012, and has a strong assemblage of popular non chocolate brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze and the recent partnership with luxury Swiss chocolate brand Läderach for its maiden launch in India. Pulse has been a leader in the hard boiled Candy segment for last 7 years. The brand LuvIt brings in a wide range of decadent chocolate and confectionery products that would augment the confectionery portfolio of the Group with a range of rich milky chocolate, crunchy wafers wrapped in delectable chocolate, fruit/chocolate flavoured lollipops, eclairs, sugar panned chocolates and choco snacks.
Speaking on the occasion, Shri Rajiv Kumar, Vice Chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergizes with our business ethos of innovation and premium quality.”
This integration will enable a stronger geographical footprint including that in Southern India and will increase the current product offerings for the DS Group, which is already one of the leading players in the non-chocolate confectionary segment. Symbiotically, Brand LuvIt will benefit from the robust distribution network of DS Group across the country.
The Good Stuff Pvt Ltd was founded in 2014 with the drive to ignite consumer experience with innovative, and differentiated products. The company had a turnover of more than Rs100 crores (F/Y 21-22) with nearly 90% contribution from the brand LuvIt. The Indian confectionary market is valued at approximately Rs.23,000 crores, out of which, chocolates as a category dominates with almost 60% share at Rs.13,800 crore. The Indian chocolate market is expected to grow at a CAGR of 6.69% till 2028, according to a report.
The DS Group continues to build successful brands across diverse business categories to delight the consumers, while the undeterred pursuit for ‘Quality & Innovation’ ensures consumer loyalty and satisfaction.
ABOUT DS GROUP
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail businesses, and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani, and Namah are some of the leading brands, the Group proudly shelters today.
COVERAGE REPORT : DS Group Acquires The Good Stuff Pvt Ltd And Its Brands, Including The LuvIt Chocolate & Confectionary | |||
S no | Publication | Headline | Link |
Media Interactions (Print) | |||
1 | Mint | DS Group acquires LuvIt chocolate maker | Kolkata |
Ahmedabad | |||
Bangalore | |||
Chennai | |||
Hyderabad | |||
Mumbai | |||
New Delhi | |||
2 | The Hindu Business Line | DS Group buys chocolate brand LuvIt | Hyderabad |
Chennai | |||
Mumbai | |||
Kolkata | |||
Bangalore | |||
New Delhi | |||
Print Coverage from Press Release | |||
3 | Hari Bhoomi (Hindi) | डीएस Ēुप ने ‘लवइट चॉकलेट’ का fकया अfधĒहण | New Delhi |
4 | Ananda Bazar Patrika (Bengali) | DS Group acquires LuvIt chocolate maker The Good Stuff | Kolkata |
5 | BizzBuzz | DS Group acquires Luvit Chocolate & Confectionery | Hyderabad |
6 | Financial Express | DS Group enters chocolate business with LuvIt buy | Hyderabad |
7 | Ahmedabad | ||
8 | Kolkata | ||
9 | Mumbai | ||
10 | New Delhi | ||
11 | Chennai | ||
12 | Bangalore | ||
13 | The Tribune | DS Group acquires Good Stuff, forays into chocolate segment | New Delhi |
14 | Rashtriya Sahara (Hindi) | DS Group forays into chocolate segment; acquires Luvit Chocolate & Confectionery | New Delhi |
Media Interactions (Online) | |||
15 | Mint | DS Group acquires LuvIt chocolate maker The Good Stuff | https://www.livemint.com/companies/news/ds-group-acquires-the-good-stuff-to-expand- confectionery-portfolio-and-strengthen-presence-in-southern-india-11686033642014.html |
16 | The Hindu Business Line | DS Group acquires Bengaluru-based chocolate brand LuvIt | https://www.thehindubusinessline.com/companies/ds-group-acquires-chennai-based- chocolate-brand-luvit/article66936904.ece |
Press Release (Online) | |||
17 | BW Disrupt | FMCG Conglomerate DS Group Acquires The Good Stuff | https://bwdisrupt.businessworld.in/article/FMCG-Conglomerate-DS-Group-Acquires-The- Good-Stuff/07-06-2023-479527 |
18 | Bizz Buzz | DS Group acquires Luvit Chocolate & Confectionery | https://www.bizzbuzz.news/industry/ds-group-acquires-luvit-chocolate-confectionery- 1224368 |
19 | India TV | DS Group acquires chocolate brand LuvIt, The Good Stuff | https://columnistasia.com/news/ds-group-acquires-chocolate-brand-luvit-the-good-stuff/ |
20 | columnistasia | रजनीगंधा बनाने वालk कं पनी ने यूं हk नहkं fकया इस चॉकलेट Ħांड का अfधĒहण, ये है Üलाfनगं | https://www.indiatv.in/paisa/business/rajnigandha-acquire-this-chocolate-brand-luvit-ds- group-latest-news-2023-06-06-966267 |
21 | Food info tech | DS Group buys LuvIt Chocolate, Grows its Retail Presence in India | https://www.foodinfotech.com/ds-group-buys-luvit-chocolate-grows-its-retail-presence-in- india/ |
22 | M&A Critique | DS Group acquires chocolate brand LuvIt, to expand confectionary business | https://mnacritique.mergersindia.com/news/ds-group-acquires-chocolate-brand-luvit-to- expand-confectionary-business/ |
23 | Tribune | Honda Cars India unveils mid-sized SUV ‘Elevate' | https://www.tribuneindia.com/news/business/honda-cars-india-unveils-mid-sized-suv-elevate- 514941 |
24 | Daily Excelsior | DS Group forays into chocolate segment; acquires Luvit Chocolate & Confectionery | https://www.dailyexcelsior.com/ds-group-forays-into-chocolate-segment-acquires-luvit- chocolate-confectionery/ |
25 | Campaign India | DS Group acquires The Good Stuff | https://www.campaignindia.in/article/ds-group-acquires-the-good-stuff/483187 |
26 | Daily Hunt | STARTUP DIGEST: BYJU'S sues lender in the U.S., Apple launches new Vision Pro headset and more | https://www.dailyexcelsior.com/ds-group-forays-into-chocolate-segment-acquires-luvit- chocolate-confectionery/ |
27 | AP Direct | DS Group acquires confectionery firm The Good Stuff | https://apdirect.in/ds-group-acquires-confectionery-firm-the-good-stuff-428828.html |
28 | India Blooms | Rajnigandha pan masala maker DS Group buys chocolate brand LuvIT | https://www.indiablooms.com/finance-details/18501/rajnigandha-pan-masala-maker-ds- group-buys-chocolate-brand-luvit.html |
29 | News Poach | The company that can manufacture Rajnigandha did not own this company, planning here | https://newspoch.com/the-company-that-can-manufacture-rajnigandha-did-not-own-this- company-planning-here/ |
30 | News Point App | DS Group forays into chocolate segment; acquires Luvit Chocolate & Confectionery | https://www.newspointapp.com/english-news/publisher-et/business/ds-group-forays-into- chocolate-segment-acquires-luvit-chocolate-- confectionery/articleshow/14504820df2f98bc024fb20d9b356717fdf060a3? utm_source=pwa&utm_medium=browser&utm_campaign=np |
31 | PTI Bhasha | डीएस Ēुप ने ‘लवइट चॉकलेट’ का fकया अfधĒहण | http://surl.li/hurwo |
32 | UNI | Rajnigandha pan masala maker DS Group acquires chocolate brand LuvIT | http://www.uniindia.com/news/business-economy/ds-group-luvit/2986302.html |
33 | The Print (Hindi) | डीएस Ēुप ने ‘लवइट चॉकलेट’ का fकया अfधĒहण | https://hindi.theprint.in/india/economy/ds-group-acquires-lowhite-chocolate/548552/?amp |
34 | Economic Times | DS Group forays into chocolate segment; acquires LuvIt Chocolate & Confectionery | https://economictimes.indiatimes.com/industry/cons-products/food/ds-group-forays-into- chocolate-segment-acquires-luvit-chocolate-confectionery/articleshow/100788385.cms |
35 | Business Standard | DS Group acquires chocolate brand LuvIt, to expand confectionary business | https://www.business-standard.com/companies/news/ds-group-acquires-chocolate-brand- luvit-to-expand-confectionary-business-123060600778_1.html |
36 | ET Retail | DS Group has acquired the chocolate and confectionary brand LuvIt's parent company, The Good Stuff. | https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet- supplies-liquor/ds-group-acquires-luvit-chocolate-brand-the-good-stuff/100788384 |
37 | The Hindu | DS Group acquires confectionery firm The Good Stuff | https://www.thehindu.com/business/ds-group-acquires-confectionery-firm-the-good- stuff/article66938725.ece |
38 | Storyboard 18 | DS Group acquires The Good Stuff | https://www.storyboard18.com/quantum-brief/ds-group-acquires-the-good-stuff-8722.htm |
39 | Afaqs | DS Group acquires The Good Stuff and its brands | https://www.afaqs.com/news/brands/ds-group-acquires-the-good-stuff-and-its-brands |
40 | Best Media Info | DS Group acquires LuvIt Chocolate and Confectionary brand and its parent company The Good Stuff | https://bestmediainfo.com/2023/06/ds-group-acquires-luvit-chocolate-and-confectionary- brand-and-its-parent-company-the-good-stuff |
41 | India Retailer | Retail India - DS Group Acquires LuvIt Chocolate, Expands Retail Presence in India |
https://www.indianretailer.com/news/ds-group-acquires-luvit-chocolate-expands-retail- presence-india |
42 | Republic World | DS Group Forays Into Chocolate Segment, Acquires LuvIt Chocolate & Confectionery | https://www.republicworld.com/business-news/india-business/ds-group-forays-into- chocolate-segment-acquires-luvit-chocolate-and-confectionery-articleshow.html |
43 | Devidiscourse | DS Group Forays Into Chocolate Segment, Acquires LuvIt Chocolate & Confectionery | https://www.devdiscourse.com/article/headlines/2478234-ds-group-forays-into-chocolate- segment-acquires-luvit-chocolate-confectionery |
44 | News Drum | DS Group Forays Into Chocolate Segment, Acquires LuvIt Chocolate & Confectionery | https://www.newsdrum.in/business/ds-group-forays-into-chocolate-segment-acquires-luvit- chocolate-confectionery |
45 | Passionate In Marketing | DS Group Acquires The Good Stuff Pvt Ltd And Its Brands | https://www.passionateinmarketing.com/ds-group-acquires-the-good-stuff-pvt-ltd-and-its- brands-including-the-luvit-chocolate-confectionary/ |
46 | IBC 24 | डीएस Ēुप ने ‘लवइट चॉकलेट’ का fकया अfधĒहण | https://www.ibc24.in/business/ds-group-acquires-loveit-chocolate-1582218.html |
47 | Knowledia | DS Group acquires LuvIt chocolate maker The Good Stuff | https://news.knowledia.com/IN/en/articles/ds-group-acquires-luvit-chocolate-maker-the- good-stuff-mint-baee6e46bd007714551ab714d3ec32d591db7fa8 |
48 | Noida Khabar | fबजनेस ǎयूज़ : डीएस Ēुप ने द गुड èटफ Ĥा fलfमटेड व इसके Ħांड द लव इट चॉकलेट एंड कǎफे Rशनरk का अfधĒहण fकया – नोएडा खबर | https://noidakhabar.com/16644/ |
49 | Policenama | Rajnigandha pan masala maker DS Group acquires chocolate brand LuvIT | https://policenama.com/english/rajnigandha-pan-masala-maker-ds-group-acquires-chocolate- brand-luvit/ |
50 | Indo mirror | Rajnigandha acquired this chocolate brand luvit ds group latest news | The company making Rajnigandha did not acquire this chocolate brand just like that, this is the planning | https://indomirror.com/business/1348/rajnigandha-acquired-this-chocolate-brand-luvit-ds- group-latest-news-the-company-making-rajnigandha-did-not-acquire-this-chocolate-brand- just-like-that-this-is-the-planning/ |
Social Media Exposures | |||
S no | Publication | Headline | Link |
1 | StoryBoard18 - Twitter | DS Group acquires The Good Stuff | https://twitter.com/BrandStoryboard/status/1666305231020507136 |
2 | Economic Times - Twitter | #DharampalSatyapalGroup (DS Group) on Tuesday announced the acquisition of The Good Stuff Pvt Ltd, which owns #LuvItChocolate and confectionery brand. | https://twitter.com/economictimes/status/1666102646246359041? s=48&t=zNouvYdaX9oeGxmd6gGGnQ |
3 | ET Retail - Twitter | DS Group acquires LuvIt Chocolate brand The Good Stuff #DsGroup #Luvit #RajivKumar #Lderach #FMCG #ChocolateBrand | https://twitter.com/etretail/status/1666044778725928962? s=48&t=zNouvYdaX9oeGxmd6gGGnQ |
4 | Live Mint - Twitter | #DSGroup on Tuesday announced the acquisition of The Good Stuff Pvt Ltd, backed by #GoldmanSachs and #MitsuiVentures. | https://twitter.com/livemint/status/1665975621397147649 |
5 | Best media info | DS Group acquires LuvIt Chocolate and Confectionary brand and its parent company The Good Stuff: Best Media Info | https://twitter.com/BestMediaInfo/status/1666026349469859845 |
6 | Republic - Twitter | #BusinessNews | DS Group to enter chocolate segment by acquiring LuvIt Chocolate #DSGroup #LuvItChocolate | https://twitter.com/republic/status/1666042583825432576 |
7 | mergersindiainfo | DS Group buys LuvIt chocolate maker The Good Stuff backed by Goldman Sachs | https://twitter.com/mergersindiain/status/1666029533533810688 |