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Branded vs Unbranded Masala: Why More Indian Consumers Are Making the Switch

For decades, loose masala from your local kirana has been the unquestioned default in the kitchen. But it is a massive food safety blind spot hiding in plain sight. Branded masalas differ from loose masalas in five...

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How India‘s Spice Industry Is Evolving - And What Every Consumer Stands to Gain

Over the past two decades, India’s spice industry has undergone a significant transformation. Traditional loose spices sold in local markets have increasingly given way to

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Which Masala Brands Do Indian Home Cooks Trust Most - and Why?

When comparing different masala manufacturers, home cooks usually prioritise flavour consistency over price, packaging or advertising. A trusted masala brand must deliver the same taste every time, helping preserve the flavours of family recipes.

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The Best Spice Blends for Indian Cooking: A Complete Consumer Guide

Have you ever reached for garam masala only to realise the recipe actually called for biryani masala? The essential spice blends for Indian cooking fall into three categories:

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Mouth Freshener and Beyond: Decoding the Success of Pass Pass Products

DS Group believes in the power of simple pleasures—those small, everyday moments that make life so much more special. One of those moments, as many of you might agree, is the satisfaction of a mouth freshener after a meal.

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LuvIt Up Your Life: Unveiling the Exciting World of LuvIt Chocolates

DS Group believes in crafting experiences that elevate everyday moments. That's why when they acquired LuvIt chocolates in 2022, it wasn’t just about adding another brand to their portfolio. It was about bringing joy and excitement to people’s lives through the power of chocolate.

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