Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 4800 crores this year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment.
Founded in the year 1929, DS Group has always remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. The product range of DS Group has evolved magnificently over the years and its undeterred pursuit for 'Quality & Innovation' has given impetus to consumer loyalty and satisfaction.
DS Group has more than 24 manufacturing units spread across Delhi, NOIDA, Himachal Pradesh, Assam and Tripura to generate its wide range of products. From an assorted range of F&B products to idyllic hospitality ventures; from splendid manufacturing units of Flexi Packaging to sprawling plants for Rubber Thread production; the legacy of DS Group has indeed come full circle with the success of all its diverse endeavors.
DS Group has established and maintained its market leadership in the chewing tobacco segment, with brands like ‘Baba’ and ‘Tulsi’. The Group got into the mouth freshener category with Rajnigandha - world’s largest selling premium Pan Masala. Soon, it expanded the category with Tansen and Meetha Mazaa which have become the preferred choice of connoisseurs around the world.
The Company entered the Confectionary industry with Pass-Pass and recently repositioned itself to encompass a broader portfolio of pioneering products. From traditional after mints to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours in SpearMint, Mint, Katha, Pan and Meetha Magic flavours.
‘Catch’ is recognized as one of the premium F&B brands of the country today. ‘Catch’ pepper and salt marked its debut with the rotatory table top dispenser category in 1987 and remains leaders in this segment even now. Today, ‘Catch’ offers a wide range of spices and seasonings that lend exquisite flavours and tantalizing aromas to cuisines across the country.
‘Catch’ is the nation’s first ever ‘Natural Spring Water’ bottled at the source in Himalayas. DS Group also offers a wide range of other beverages, made from the 'Catch Natural Spring Water'. Blending natural fruit flavours with sparkling spring water, the caffeine-free and calorie-free 'Catch Clear Flavoured Spring Water' is a favourite of health-conscious consumers. 'Catch Club Soda' is another successful product from the 'Catch' family and ‘Catch’ Tonic Water is India's first zero calorie Tonic Water available in a PET bottle.
‘Catch’ launched the powdered drinks ‘Piyoz’ and ‘Yomil’ in 2012 which offer traditional beverages with the added convenience of just mixing and enjoying the drink. Piyoz is a non carbonated drink enriched with Calcium, Iron and Vitamin C. A healthy option to fizzy drinks, it has a wide range of flavours like cool Aam Panna, Chatpata Jaljeera, Saada Bahaar Nimbu Pani and Tingling Orange. Yomil provides a unique content composition that creates refreshing flavored instant shakes in just one minute by adding only water. This product is currently available in Choco Milky, Milky Mango, Milky Rose and Milky Kesar Badam flavours.
Electronically beaten silver and gold foils were introduced for the first time in India by DS Group. Hygienically produced, ‘Catch’ foils are the only 100% pure vegetarian Silver and Gold Foils available in the country.
DS Group successfully ventured into the rapidly growing hospitality sector with ‘The Manu Maharani’ which is a super deluxe property in Nainital epitomizing impeccable service and premium facilities. Going forward with its extensive plans, the Group has acquired the Kolkata Airport Hotel property. The construction of a five star, a budget hotel and a large convention center has started there and it will soon emerge as an International standard destination. Among other projects, the Group is coming up with the first five star Hotel in the North East region at Guwahati, a business hotel at Jaipur and a resort at Jim Corbett. In addition to the above ventures, land has also been acquired in other cities with plans to set up hotels and resorts in future.
Packaging is another area of diversification for the Group. An eco friendly revolutionary packaging plant to make rigid biodegradable cans was set up at Noida in 2001, in association with Canpac – a leading Switzerland based packaging major. This eco-friendly packaging material is light weight and corrosion free. Canpacs are used for packaging in the snack and food industry.
The second Plant, an ultra modern Flexible Packaging Unit at Assam manufactures multi layered flexible packaging products like laminates and pouches, which are used for packaging consumer products like snacks, soaps, shampoos, etc. The plant was commissioned in 2007 and has an installed capacity of 3600MT annually.
A heat resistant Rubber Thread plant at Agartala was added to the Group's portfolio in August 2006. Located on a sprawling area of 10 acres, the unit has a total installed capacity of 5000 MT per annum. It uses state-of-the-art Italian technology to manufacture one of the best rubber thread products in Asia under the name of Unitex, which is the largest selling rubber thread brand in the country today.
DS Group recently forayed into Agro-Forestry business. Wastelands/semi-arid/fallow lands were acquired to raise medicinal and aromatic plantations using modern technology. The Company has successfully regenerated one of the endangered forest species, Sandalwood in Central India and has established the largest Sandalwood plantation as an Agro-forestry model. DS Group is also the first in India to successfully cultivate horticultural crops in the non-conventional regions of Madhya Pradesh. The Company has an advanced nursery for production of high-quality plantlets. The company is focusing on water harvesting and conservation to raise the water-table in the area.
Amongst its other ventures, the Group has successfully set up the largest Steel Sheet Plant of north east region in Agartala. The unit manufactures Cold Rolled Sheets, Galvanized Corrugated/Plain Sheets and Cold Rolled Closed Annealed (CRCA).
Taking forward its strategic expansion in the Infrastructure sector and comprehending the potential of the Cement industry, the Group is setting up two Cement Plants at Meghalaya with a combined capacity of 2 Million Tonnes per annum (MTPA) - one at Jaintia Hills and the other at Garo Hills in Meghalaya. The Group is setting up a 240 MW Thermal Power Plant in Meghalaya. This is a landmark project for the state as it will reduce the dependability on Hydro Power from rain fed rivers on one side and capitalize on abundant coal reserve in the state.
Additionally, the Group has successfully diversified into the lucrative and profitable Dairy business. DS Milk Product Ltd has acquired an existing Dairy Plant at Reengus near Jaipur in Rajasthan. The Dairy Plant spread over an area of 7.5 acres has a capacity to handle approximately 4 lakh liters of milk per day. This is a significant milestone added to the legacy of DS Group. Currently DSMPL is manufacturing Ghee, Skimmed Milk Powder, Whole Milk Powder, Pasteurized Cream and White Butter. This will be followed by other specialized products for Institutional and Retail customers.
Moving beyond business, DS Group constantly nurtures its responsibility as a committed corporate citizen by regarding Corporate Social Responsibility as an integral part of its Business Objectives. Wide range of CSR programmes ranging from education to health to safe drinking water and making tribal and ethnic communities self reliant are on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.
The company leverages its strength through dealer network expansion and up gradation of production facilities, while reviewing its commitments to quality, innovation and consumer satisfaction. For DS Group, a ‘winning strategy at work’ is the one that follows a well-defined procedure for product development and quality assurance, constantly innovating and improvising its manufacturing components, leading to the making of a perfect product.