Dharampal Satyapal Group, a rapidly growing multi-diversified conglomerate with a turnover of more than Rs. 4800 crore, has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and infrastructure. The Group has further strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.
Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. The product range of DS Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.
DS Group has more than 24 manufacturing units spread across Delhi, NOIDA, Himachal Pradesh, Assam and Tripura to generate its wide range of products. From an assorted range of F&B products to idyllic hospitality ventures; from splendid manufacturing units of Flexi Packaging to sprawling plants for Rubber Thread production; the legacy of DS Group has indeed come full circle with the success of all its diverse endeavors.
DS Group has established and maintained its market leadership in the chewing tobacco segment, with brands like ‘Baba’ and ‘Tulsi’. The Group got into the mouth freshener category with Rajnigandha - world’s largest selling premium Pan Masala and expanded the category with Tansen and Meetha Maaza, which have become the preferred choice of connoisseurs around the world. Tansen and Rajnigandha recently extended their product offering by adding Tansen Blues, the non-saffron variant and Rajnigandha Clove, the clove flavoured pan masala respectively. ‘Rajnigandha Silver Pearls,’ the saffron blended, silver coated cardamom seeds is also a recent addition to the mouth freshener category.
Pass-Pass Chingles marked the Group’s entry into confectionary business. The brand Pass Pass has been repositioned to encompass a broader portfolio of pioneering products in Confectionary business. From traditional natural mouth fresheners to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours for all age groups. Pulse, the Kachcha Aam flavoured candy with a tangy twist, marks the Group’s foray into the candy segment.
‘Catch’ is recognized as the topmost premium F&B brands of the country today. ‘Catch’ pepper and salt marked its debut in the rotatory table top dispenser category in 1987 and remains leader in this segment even now. Today, ‘Catch’ offers a wide range of spices and seasonings that lend exquisite flavours and tantalizing aromas to cuisines across the country. Recently launched, ‘Catch Miniz’ has been developed keeping in mind the changing lifestyles of consumers today, who demands, personalization, contemporary flavours and ease of use, with excellent the quality and taste.
‘Catch’ water is the nation’s first ever ‘Natural Spring Water’ bottled at the source in Himalayas the wide beverage range made from the 'Catch Natural Spring Water' is available under the catch umbrella. 'Catch Clear Flavored Spring Water', made by blending natural fruit flavors with sparkling spring water is caffeine free and calorie free, thus favorites of health-conscious consumers. 'Catch Club Soda' is another successful product from the 'Catch' family and ‘Catch’ Tonic Water is India's first zero calorie Tonic Water available in a PET bottle and many more.
‘Catch’ launched the powdered drinks Piyoz and Yomil in 2012 which offer traditional beverages with the added convenience of just mixing and enjoying the drink. Piyoz is enriched with Calcium, Iron and Vitamin C. A healthy option to fizzy drinks, it has a wide range of flavours like cool Aam Panna, Chatpata Jaljeera, Saada Bahaar Nimbu Pani and Tingling Orange.
Electronically beaten silver and gold foils were introduced for the first time in India by the Group. Hygienically produced, ‘Catch’ foils are the only 100% pure vegetarian Silver and Gold Foils available in the country.
DS Group successfully ventured into the rapidly growing hospitality sector with ‘The Manu Maharani’ which is a super deluxe property in Nainital epitomizing impeccable service and premium facilities. The Group has recently launched the first five star Hotel ‘Radisson Blu’, in the North East region at Guwahati. The resort at Jim Corbett, “Namah”opened its doors last year and is already one of the favorites of the discerning traveler. Another business hotel at Jaipur is slated to open next year. Going forward with its extensive plans, the Group has acquired the Kolkata Airport Hotel property. The construction of a five star, a budget hotel and a large convention center has started there and it will soon emerge as an International standard destination. Among other projects In addition to the above ventures, land has also been acquired in other cities with plans to set up hotels and resorts in future.
Packaging is another area of diversification for the Group. An eco friendly revolutionary packaging plant to make rigid biodegradable cans was set up in India in 2001, in association with Canpac – a leading Switzerland based packaging major. This eco-friendly packaging material is light weight and corrosion free, and is used for packaging in the food industry.
Another ultra modern Flexible Packaging Unit in Assam manufactures laminates and pouches used for packaging consumer products like snacks, soaps, shampoos, etc. The plant was set up in 2007 and has an installed capacity of 3600MT annually.
A heat resistant Rubber Thread plant in Agartala was added to the Group's portfolio in August 2006. It uses state-of-the-art Italian technology to manufacture one of the best rubber thread products in Asia under the name of Unitex, which is the largest selling rubber thread brand in the country today.
Under Agro-Forestry division, the Company grows Medicinal & Aromatic plants on wastelands/semi-arid/fallow lands using modern technology. The Company has regenerated one of the endangered forest species ‘Sandalwood’ in Central India and has established the largest Sandalwood plantation as Agro-forestry model in India.DS Group is also the first in India to successfully cultivate horticultural crops in the non-conventional regions of Madhya Pradesh. The company is focusing on water harvesting and conservation to raise the water-table in the area.
Amongst its other ventures, the Group has successfully set up the largest Steel Sheet Plant of north east region in Agartala. The unit manufactures Cold Rolled Sheets, Galvanized Corrugated/Plain Sheets and Cold Rolled Closed Annealed (CRCA).
Taking forward its strategic expansion in the Infrastructure sector and comprehending the potential of the Cement industry, the Group is setting up a Cement plant at the Khliehriat sub division of District Jaintia Hills in Meghalaya. The capacity of the upcoming plant will be approximately 1 million tons per annum. In addition to this, the Group is setting up a 240 MW Thermal Power Plant in Meghalaya.
Additionally, the Group has successfully diversified into the lucrative and profitable Dairy business. This is a significant milestone added to the legacy of DS Group. The Dairy Plant spread over an area of 7.5 acres has a capacity to handle approximately 4 lakh liters of milk per day. Currently DSMPL is manufacturing Ghee, Skimmed Milk Powder, Whole Milk Powder, Pasteurized Cream and White Butter. This will be followed by other specialized products for Institutional and Retail customers.
Ksheer, the premium dairy brand for retail market is the latest addition to the DS portfolio. The current product basket of Ksheer contains UHT Milk, Cow’s Ghee, Fresh Milk, Chaach, Dahi and soon to be followed by Flavoured milk and Dairy Whitener.
Moving beyond business, DS Group constantly nurtures its responsibility as a committed corporate citizen by regarding Corporate Social Responsibility as an integral part of its Business Objectives. DS Group believes in building sustainable communities that are economically, environmentally, and socially healthy and resilient. We offer integrated solutions to achieve this and focus on critical areas such as Livelihood Enhancement, Skill Development and Water Management for long term and sustainable impact all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.
The Company leverages its strength through dealer network expansion and up gradation of production facilities, while reviewing its commitments to quality, innovation and consumer satisfaction. For DS Group, a ‘winning strategy at work’ is the one that follows a well-defined procedure for product development and quality assurance, constantly innovating and improvising its manufacturing components, leading to the making of a perfect product.