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New Delhi, 20 Feb 2023

DS Group’s TrenDSetter Hackathon Receives Overwhelming Response

New Delhi, February 20, 2023: DS Group’s 1st edition of the TrenDSetter Hackathon on the Mettl skill assessment platform was a roaring success. The event was organised between 19th November 2022-16th January 2023 for selected B-schools across the country. 5,200 students registered for the event and created 1,650+ teams to compete for a prize pool of up to ₹10 lakh and exciting job opportunities.

TrenDSetter is a National Level B-School Corporate Challenge designed to offer students an engaging, interesting, and immersive experience of building a business from scratch and being responsible for its success. The hackathon challenge was divided into 3 rounds- HeaDStrong, OdDSmaker, and GranDStand to evaluate the participants on their entrepreneurial prowess.

“At DS Group, we believe in establishing business benchmarks through our “Innovative Firsts.” The 1st instalment of the TrendSetter Hackathon challenge exemplifies our dedication to this objective. We pushed the boundaries to engage with our brightest minds and provided them with a digital platform to exhibit skills. We’re thrilled with the response and will work towards making TrenDSetter 2023 more exciting and rewarding.”, says a Spokesperson of DS Group.

The event page on Mettl witnessed a traffic of over 16,000 visitors who spent 3 minutes on average to learn more about TrenDSetter and DS Group. 1,200 teams participated in Round 1 of the challenge, of which 60 qualified for the next round.

DS Group’s brand team meticulously created 6 business cases for the semi-finalists, encouraging the teams to put on their thinking hats to qualify for the final round. It was a close call, but the brand team finally selected 6 teams for the final round.

The finalists were required to present their business proposals in front of an Elite Jury Panel at the DS Group Headquarters. The teams demonstrated immense dedication and innovative thinking, making it challenging for the jury to make a decision. After much deliberation, the winners were-

  • National Winner- Team Swadesi Mafia House, Indian Institute of Management Jammu, Cash prizes of ₹3 lakh
  • 1st Runner Up- Team Leash Lash, MICA| The School of Ideas, Cash prizes of ₹2 lakh
  • 2nd Runner Up- Team 07, Indian Institute of Management Kozhikode, Cash prizes of ₹1 lakh

The winning teams also received goodies and merchandise of up to ₹4 lakhs, while all the participants were given participation certificates. More importantly, the students also got unmatched real-world business experience to fuel their growth and success.

About DS Group

Founded in 1929, the DS Group (Dharampal Saytapal Group) is a global business conglomerate with an extensive presence across Food, Confectionary, Mouth Freshener, Beverage, Agri, Hospitality, and other industries. The Noida, Uttar Pradesh-headquartered company’s emphasis on blending modernity with tradition has enabled it to evolve with time, set new benchmarks, and conquer new territories.