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New Delhi, 02 Nov 2021

Pulse candy celebrates ‘Candy Day’ and ‘Diwali’ with #PulseTongueTwisterChallenge

Pass Pass Pulse, the nation’s favourite hard-boiled candy, celebrates ‘Candy Day’ by launching an exciting property, “Candy Day, The Pulse Way”. 4th November is celebrated as Candy Day nationally. Helming this property, Pulse is launching an innovative and light-hearted #PulseTongueTwisterChallenge.

The Influencer Marketing campaign, #PulseTongueTwisterChallenge will run across all the major social media platforms, Facebook, Instagram and Twitter.  As a part of the festivities and candy day celebrations, #PulseTongueTwisterChallenge is open to the Pulse lovers from 1st to 4th November, 2021. The candy fans are encouraged to participate in the challenge and enjoy the fun element associated with it. The video led campaign with prominent social media personalities such as Sanket Bhosle, Sugandha Bhosle and Varun Sharma will give the ‘Pulse Tongue Twister Challenge’ a go. This has been jointly conceptualized by FoxyMoron and Wunderman Thompson.

To win the #PulseTongueTwisterChallenge, participants need to attempt a preset tongue twister, showcasing their speed and fluency. The quickest and most fluent attempt, wins from an exciting array of prizes comprising of prizes like Laptop, Iphone XR and Bluetooth portable speaker etc.

Mr. Arvind Kumar, GM Marketing, DS Confectionery Products Ltd. said, “This season, we wanted to bring in an added element of cheer and fun to the festive celebration with our Pulse Tongue Twister Challenge. The initiative is an opportunity to engage with our vibrant online community and celebrate the spirit of festivity with dual enthusiasm.”

Commenting on the campaign, Prachi Bali, National Head Client Partnerships & Business Head (North), FoxyMoron said, “Our intention was to increase brand love for the brand by curating a fun yet engaging campaign that would yield a positive impact and create a sense of community. As brands are pivoting their communication strategies to result in two-way communication, we are proud that FoxyMoron and Pollen have created a holistic campaign that resonates with this objective.” 

Pass Pass Pulse, the candy from DS Group stormed the hard-boiled candy market with its launch in 2015 and has maintained its position of No.1 hard boiled candy brand in India for the last three consecutive years.

Follow challenge updates on #PulseTongueTwisterChallenge and @passpass_pulse.


About DS Group: The DS Group is a multi-business corporation with a strong Indian and international presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The key Business Pillars of the Group are Tobacco, Mouth Freshener, Food and Beverage, Confectionery, Agri and other Investments. Catch salt and spices, Catch

Beverages,  Pulse, FRU, Maze, Ksheer, Pass Pass, Rajnigandha, Rajnigandha Pearls, Pulse, BABA, Tulsi , The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today.

Guided by a clear set of values and built on a strong foundation of philanthropy, corporate social responsibility is an integral part of the Group’s business objectives to enhance livelihoods and build sustainable communities. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.