New Delhi, 17 December 2025: The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation has launched the ‘Living Billboard’ campaign, a high-impact, awareness-led plantation initiative. This campaign strengthens DS Group's commitment to sustainability.
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida. For 4,000 unique shares tagging DS Group on Instagram (https://www.instagram.com/dsgroupindia/?hl=en) and LinkedIn (https://www.linkedin.com/company/dsl/), the company will create a similar green installation.
To extend the initiative into homes, DS Group will also distribute seeds as part of print ad bookmark through morning newspapers, encouraging readers to join the effort and grow more plants.
Highlighting the urgency of corporate responsibility in environmental protection, Mr. Rajiv Kumar, Vice Chairman, DS Group said, "For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues like COP 30 driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”
About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.