New Delhi, 16th April 2026: The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has extended its ‘Living Billboard’ campaign to Mumbai. This high-impact, awareness-led plantation drive follows a successful debut in Delhi, reinforcing DS Group’s continued commitment to sustainability and its efforts to encourage public participation in green initiatives.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of 3,500 plants, strategically placed on the WEH Bandra Worli Sealink near the Toll Plaza. The installation aims to create a strong visual reminder of the importance of green plantation while inspiring citizens to participate in sustainable actions. The campaign follows a similar initiative undertaken earlier in Delhi as part of the Group’s broader vision to promote greener urban spaces.
Highlighting the urgency of corporate responsibility in environmental protection, Mr. Rajiv Kumar, Vice Chairman, DS Group said, "For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.