A tradition of innovation and quality is the foundation of the group. It is the same tradition tempered with modern day management practices that is propelling the group-forward.
Dharampal Satyapal Group (DS Group) is a Rs. 1200 crores diversified conglomerate, committed towards high quality products & credited with several innovations over last seven decades. A value-driven corporate, DS Group has further consolidated its position in the last five years through successful forays into diversified sectors like FMCG. Packaging, Hospitality, Rubber thread and other businesses. Some of the popular brands owned by the Group today are Catch Spring water, Catch flavoured water, Catch ready-to-eat snacks, Catch Spices. Pass Pass, Rajnigandha- a non tobacco Pan Masala, Baba, Tulsi and Rashmi.
Success Story Continues
The Group forayed into food products in 1987 and made a beginning with Catch pepper and salt in a revolutionary tabletop rotatory dispenser. This was followed by an array of spices and seasoning under the same brand name. The Group is also credited with the launch of the nation's first ever natural spring water Catch Natural Spring Water bottled at the source in Himalayas followed by the launch of Catch Club Soda, Catch Tonic water and the very popular Catch spring range. 'Pass Pass' - an all natural mouth freshener is another interesting innovation that caught the imagination of the entire nation to become a multi-crore brand within just a year of its launch. The brand is constantly expanding with newer product variants. BABA Elaichi & Supari - in line with the BABA heritage of excellence are 100% natural mouth fresheners assuring long lasting refreshing experience.
Ambititious Diversification
The group has also ventured into a rapidly growing hospitality sector with extensive plans of launchingfive star properties in the larger cities and boutique & budget properties at tourist destinations.
The first of the many properties being set up by DS Group, Manu Maharani is a super deluxe property in Nainital promising unmatched hospitality to the guests of this beautiful mountains retreat with the blend of action and relaxation that suits all moods. This hotel epitomizes impeccable service and facilities.
The Group has also acquired the Airport Hotel at Kolkata. The hotel is currently being revamped and renovated and will soon emerge as an International standard Five Star Hotel. The hotel has plans to have a large Convention .Center & Banqueting facilities, in addition to a sprawling commercial area.
The Group has also signed a MOU with Guwahati Municipal Development Authority (GMDA) to set up the first five star hotel, of the North East, in Guwahati. In addition to the above two ventures, land has been acquired in cities like Jaipur, Udaipur, Ranthambore, Shimla, Mussorie, Corbett Park, Manali & Goa with plans to set up hotels & resorts. With a boom in the tourism sector, the group is all set to emerge as one of the leading players in the hospitality segment.
Exploring New Frontiers
Packaging is another area of expansion for the Group. DS Canpac Ltd., an eco friendly revolutionary packaging technology, was launched in India in association with Canpac a leading Switzerland based packaging major. A state-of-the-art plant at Noida offers packaging solutions to other FMCG marketers as well as exporters of food products. The group has also commissioned an ultra modern Rs. 60 crores Flexible Packaging Unit in Bonda, Assam with an installed capacity of 400MT per month.
A heat resistant rubber thread plant in Agartala has also started production in August 2006, under the brand name Unitex. Latex rubber threads are made from natural rubber applying the most sophisticated European technology.
A Nationwide Footprint
The group has manufacturing units in Noida, Delhi, Barotiwala in Kullu, Assam and Tripura. It also has a widespread distribution network supported by dealers and retailers. Apart from its offices in Bombay, Ahmedabad, Jaipur, Indore and Bhubaneshwar, the group has representatives in Europe, the Middle East, U.S. Australia and South East Asia.
This remarkable growth and diversification has been on account of emphasis on quality at all levels. Every stage from procurement of raw materials to the finished product is monitored with utmost care and attention. Well-equipped and sophisticated laboratory tests ensure superior quality of the products. The DSL unit of the DS Group is the only unit in the trade to be awarded the prestigious ISO 9001: 2000 Certification.
Corporate And Social Responsibilities
DS Group have chosen to mesh their social commitment into business vision. The Company has been working in Assam and Tripura, on a wide range of CSR programmes from education to health and self reliance. They actively employ locals from the region across different levels and aim to^generate employment through various operations. They believe that economic empowerment of individuals transforms them into powerful agentslpf social change.
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