Agra, Nyayadrashti, May 29, 2014
Rajnigandha, one of the leading mouth freshener brand in the country launched 'Rajnigandha Silver Pearls,' the saffron blended, silver coated cardamom seeds. This new format of traditional Elaichi, has a strong, unique taste, and an intensely aromatic, resinous fragrance, that will surly excite the mouth freshener connoisseurs with its authentic and reinvented flavour. Benefits of cardamom have been known to mankind since ancient times. In Ayurveda, cardamom is referred to as "Tridoshic" and is used in balancing the three doshas of human body. 'Rajnigandha Silver Pearls' are made from handpicked cardamom seeds and coated with pure silver leaves. It is blended with saffron to elevate the mouth freshening experience. 'Silver Pearls' is the modern avatar of 'Elaichi' for the dynamic generation. The launch was supported with the new TVC featuring the renowned actress Priyanka Chopra as the Brand Ambassador.
The product comes packed in an exclusive and stylish packaging, which keeps the fragrance intact. The product is available PAN India in Rs. 1/- sachet, Rs. 10/- zipper and Rs. 50/- plastic dispenser.