Dharampal Satyapal Group (DS Group) launched its digital campaign 'Pulse Tangy Tails', partnering with Master Chef Pankaj Bhadouria.
Master Chef Pankaj Bhadouria will play a key role in establishing the mixology challenge for the digital audience, revealing all five kinds of tantalising mocktails that can be made using the five flavours of Pulse candy while encouraging users to be creative with the recipes. As a gratification, the selected winners would get branded mixology kits from the brand side. The campaign aims to encourage more user-generated content (UGC) with participants creating and sharing their inventive mixology creations. To ensure a larger reach, several macro, micro, and nano-influencers will be enlisted.
At the launch of this innovative campaign, Mr. Arvind Kumar, GM, Marketing expressed, “We are thrilled to announce the ‘Pulse Tangy Tails’ campaign, which is yet another unique initiative that showcases the limitless possibilities with Pulse candy taking mixology to a new level. The unwavering love for Pulse candy (since the launch of the product) and its tangy flavours is deeply rooted amongst the consumers. In recent months, there has been a significant rise in the number of passionate Pulse candy enthusiasts with consumers creating extraordinary mocktails and coolers using this delightful candy across the social media platforms. Today, innovation is at the core of consumer brands and we aim to harness the creativity of our consumers by providing a platform to showcase their mixology skills taking the brand experience to a different level.”
The campaign will be promoted across numerous digital platforms such as Instagram, Facebook, and YouTube. Foxymoron, a Zoo Media Network company, conceptualised and executed the campaign.