The DS Group’s success over the years is driven by a commitment to quality, innovation and excellence.
It all began in 1929, when a father followed by the son set out on a journey towards excellence.
We started as a small store in the heart of Delhi, and eventually became one of India’s leading conglomerates.
Catch Salt and Spices has launched a year-long campaign titled ‘Umeedon Ka Saal’. With this campaign, the brand aims to uplift the overall sentiments of consumers, employees and the trade partners with an essence of coming together and experiencing the joy of better things. The theme will be central to all brand activities that will keep the consumer involved all through 2021.
The campaign has been kicked-off with a digital film that showcases the play of emotions expressed through cooking various dishes for the people we love. It captures wholesome moments at home, revolving around food.
Watch the film here:
The brand will reach out to its consumers by leveraging different media platforms like TV, digital, radio, print and through on-ground activations all-round the year.
Rajneesh Goel, business head, DS Spiceco, said, “The campaign will help the brand create a stronger bond with the current as well as potential consumers. It reinforces our commitment to our consumers that in the year of hope, we will stand with them with our range of quality products and matchless offers.”