Catch salt and spices, a popular brand from the DS Group stable has repositioned itself with a new slogan ‘Zara Sa’ highlighting the quality of the products, which are ground by LTG technology and has no fillers. With Juhi Chawla endorsing the brand, the campaign gives a clear message that you need ‘Zara Sa Catch’ vis’-a-vis’ others, making Catch spices an intelligent choice for a consumer who is quality as well as price conscious. The new positioning emphasizes on the value of buying Catch spices, which are made by Low Temperature Grinding (LTG) technology to prevent the evaporation of volatile and delicate oils. This allows the spices to retain their original aroma, giving a wholesome & authentic flavour to the food. The new brand strategy adapted by Catch aims at making the customer see value in buying Catch salt and spices and breaks the myth that premium quality means expensive product. The company decided to launch the catch range of beverages with the Catch Water – India’s first bottled spring water straight from the source in Himalayas followed by Catch Club Soda, Catch Clear – flavoured soda in various exciting flavours – lemon ‘n’ lime, peach, black currant and green apple, catch cola, lemon and orange. The zero calorie tonic water also took the nation by storm. All Catch beverages are made from natural spring water. Catch has further expanded its spice range with the launch of two new delicious variants, Pudina Chutney and Raita Masala. Pudina Chutney is an Instant Masala to prepare home made chutney and one can use it to sprinkle on food, for parantha stuffing, garnishing sabzis, chaat etc. Raita Masala is also an instant recipe. Just sprinkle it on beaten curd and get delicious raita in seconds.