Showcases the arduous journey of creation of Rajnigandha, ‘Yun hi nahin main Rajnigandha ban jaata hun’
New Delhi, 25 July 2025: Rajnigandha, one of the popular brands of Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business recently launched a new TVC campaign. The TVC highlights the passionate craftsmanship of sourcing the best ingredients to create Rajnigandha's unique and high-quality blend. The TVC, ‘Yun hi nahin main Rajnigandha ban jaata hun’, frames Rajnigandha’s legacy of creating the perfect mouth freshener that includes painstaking sourcing of best of the ingredients and blending them to the perfection to ensure premium quality product.
Conceptualized by Scarecrow M&C Saatchi, the new Rajnigandha TVC film is a visual poetry with exceptional visual effects. Film illustrates the hard work of artisans, the craftsmanship, the passion, and the intricacies and draws parallels with the love, affection and efforts that goes into the sourcing and processing of Rajnigandha ingredients to deliver the most premium experience.
Sushaant, Sr. General Manager, Marketing, Mouth Freshener, DS Group adds, “The new TVC powerfully conveys this dedication, demonstrating the precise care taken with every ingredient and process to achieve the perfect experience. The brand message 'Yun hi nahin main Rajnigandha ban jaata hun' embodies the promise that excellence is earned through relentless effort. It’s a testament to DS Group’s legacy of quality and the artistry behind Rajnigandha which makes it truly exceptional.”
Manish Bhatt, Scarecrow M&C Saatchi said, “Rajnigandha is an iconic brand. We have tried to do something that appropriates the legacy and tradition of the Brand. The product has been a part of Indian culture for ages and we have tried to reflect the same.”
You tube link: https://youtu.be/3wCUIjAlwz0?feature=shared
About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.