Job Responsibilities
? Business Growth & Market Execution
? Own and deliver secondary sales targets for the assigned territory.
? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
? Ensure product availability, visibility and range selling at retail outlets.
? Educate and execute trade schemes, promotions of existing products in assigned territory.
? New Product Launches & Brand Activation
? Planning and appropriate placement of NPDs in line with company launch guidelines.
? Educate and create awareness about NPD Launches in the market.
? Ensure timely availability, effective distribution, visibility, and off-take of new launches.
? Track post-launch performance and provide structured market feedback to ASMs/RSMs.
? Distributor & Channel Management
? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock
rotation, and order execution.
? Handling distributor/retailer/wholesaler’s queries and complains.
? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS
and PSR.
? Review secondary offtake, inventory levels, and market productivity on a regular basis.
? Manage damages and expiries through proactive stock rotation and timely corrective
actions.
? Ensure accurate and timely submission of distributor claims, in line with company policies
and timelines.
? Market Intelligence & Reporting
? Track competitor activity, pricing, schemes, and visibility initiatives.
? Provide structured market feedback and insights to the reporting manager.
? Ensure timely and accurate reporting through company salesforce automation apps.
