Job Purpose | The Marketing Manager – Digital & Brand Promotion will be responsible for driving brand visibility, digital presence, and consumer engagement through strategic marketing initiatives. This role aims to create impactful campaigns leveraging both traditional (ATL) and digital channels, with a strong focus on content creation, social media management, and AI-driven marketing solutions. The purpose is to enhance brand recognition, support business growth, and strengthen the company’s position in the FMCG (dairy) market. |
Qualification & Professional Exposure | Full Time MBA or Equivalent from a recognized University |
Experience | 3–5 years of experience in NPD, Packaging Development, digital marketing, content writing, brand promotion, and ATL activities. |
Principal Duties & Responsibilities (KRAs) | ? Digital Marketing & Content Creation:
? Brand Promotion & ATL Activities:
? Social Media & AI Tools:
? Market Research & Analytics:
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