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Zonal Head (General Trade)

Experience: 20 + Years of experience
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Job Introduction

Business : Confectionary

Industry : FMCG/ Food Processing

Education : PG and above in Agri science from tier 1 institutes (IISc, ICAR, GBPU etc in India and others abroad)

Job Profile :

  1. Responsible for effective implementation of sales strategies & policies in assigned area and meeting sales targets & objectives
  2. Implement sales plans, strategies and policies with a view to increase/sustain market share and profitability for assigned region
  3. Implement policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and stockiest in assigned region
  4. Scan the environment to understand competitor’s activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share in assigned area
  5. Ensure an increased market share and profitability by facilitating market development, brand management and business development and building the brand of the company in the assigned area
  6. Implement market intelligence system to provide monthly information on potential data, competitors? activities, new product opportunities and other changes in the environment for assigned area
  7. Effectively implement policies for robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth
  8. Managing the complete sales cycle in assigned region from business development and customer acquisition to receipt of payments

Key Accountabilities:

  • Meeting sales targets & objectives for assigned region
  • Market share growth - strengthening & expanding distribution network
  • Identification & development of new markets in assigned region
  • Implementation of initiatives and sales & marketing strategies and retail strategy
  • Relationship building & customer satisfaction with key accounts / CSA / Retailers / Stockists in assigned region.
  • Implementation of a market intelligence/ information system
  • Training, development & monitoring of sales & distribution personnel, in lie with SBU's strategies, plans & policies


Required Experience, Skills & Qualifications