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GM Sales (General Trade)

Experience: 20 + Years of experience
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Job Introduction

Business : Confectionary

Industry : FMCG/ Food Processing

Job Description :

  • Responsible for effective implementation of sales strategies & policies in assigned area and meeting sales targets & objectives
  • Implement sales plans, strategies and policies with a view to increase/sustain market share and profitability for assigned region
  • Implement policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and stockiest in assigned region
  • Scan the environment to understand competitor’s activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share in assigned area
  • Ensure an increased market share and profitability by facilitating market development, brand management and business development and building the brand of the company in the assigned area
  • Implement market intelligence system to provide monthly information on potential data, competitors? activities, new product opportunities and other changes in the environment for assigned area
  • Effectively implement policies for robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth
  • Managing the complete sales cycle in assigned region from business development and customer acquisition to receipt of payments

Key Accountabilities:

  • Meeting sales targets & objectives for assigned region
  • Market share growth - Strengthening & expanding distribution network
  • Identification & development of new markets in assigned region
  • Implementation of initiatives and Sales & Marketing strategies and Retail strategy
  • Relationship building & Customer Satisfaction with key accounts / CSA / Retailers / Stockists in assigned region
  • Implementation of a market intelligence/ information system
  • Training, development & monitoring of sales & distribution personnel, in lie with SBU's strategies, plans & policies


Required Experience, Skills & Qualifications