The DS Group is a family business that began in 1929 and has grown into a prominent multi-business corporation, recognized both in India and globally. From LuvIt Chocolate to iconic products like Pulse candy and Catch spices, DS Group’s offerings reflect its commitment to innovation and quality.
Over the years, DS Group has built a diverse empire. Their journey into the confectionery world started in 2012. Since then, they have introduced popular brands like Pass Pass and Rajnigandha Silver Pearls. In June 2023, they made a significant move by acquiring LuvIt Chocolate, an exciting development that enhances their sweet offerings!
About LuvIt
Introducing LuvIt Chocolate, a brand that truly understands the art of indulgence for chocolate enthusiasts. If you haven’t experienced it yet, you’re missing out on what can only be described as chocolate bliss in a wrapper. LuvIt goes beyond satisfying your sweet cravings—it provides an entire experience. Imagine rich chocolates, crunchy wafers enveloped in chocolate, fruit-flavored lollipops, and classic eclairs that melt in your mouth.
Founded in 2014, LuvIt Confectionery swiftly garnered a devoted following among chocolate lovers across India. The brand was created to stand out, featuring rich, creamy chocolate and playful confectionery that is simply irresistible. From LuvIt Chocolate bars to vibrant candies, the brand’s mission has always been to ensure that deliciousness is just within reach whenever cravings strike.
The Acquisition
So, why did DS Group decide to acquire LuvIt Chocolate? It was a strategic move that aligned perfectly with their vision. They had their sights set on the chocolate market for some time, and when the opportunity arose to integrate LuvIt Confectionery into their portfolio, they recognized it as an ideal fit.
LuvIt Chocolate and its extensive product range perfectly complement DS Group’s existing offerings. This acquisition is not merely about expanding their lineup; it’s about embracing a brand that embodies their commitment to quality and innovation while spreading joy to consumers. Additionally, this move significantly enhances their presence in southern India, where LuvIt has already been delighting customers for years.
For DS Group, this acquisition signifies the beginning of a new chapter. LuvIt brings an exciting variety of products, while DS Group offers a strong distribution network that will facilitate greater access to these treats. The potential for growth is immense, and there’s a tangible excitement within their team as they embark on this journey together.
The Range
Now, let’s talk about the stars of the show—the LuvIt Confectionery lineup! Whether you’re a fan of rich chocolate or someone who loves a mix of textures and flavors, LuvIt has something for everyone.
● LuvIt Eclairs: These are not your average eclairs. Each one delivers a delightful bite, bursting with creamy chocolate goodness. Available in irresistible flavors like hazelnut and dark chocolate, they offer a rich, satisfying treat that elevates the classic eclair experience into something truly special.
● LuvIt Smackers: These lollipops are more than just candy on a stick. They take your taste buds on a dynamic adventure. Layers of sweetness mixed with bursts of fruit or chocolate make this a fun and exciting treat for both kids and adults.
● LuvIt Chocwich: Imagine biting into crispy, delicate wafers enveloped in smooth, rich chocolate. That's what the LuvIt Chocwich offers—a perfect harmony of crunch and creaminess that melts in your mouth. It’s a snack that feels indulgent but light at the same time.
● LuvIt Crème Pops: These bite-sized delights offer a satisfying crunch with every bite. Small in size but big in flavor, LuvIt Crème Pops deliver a sweet treat that’s perfect when you want something quick, tasty, and satisfying without overindulging.
● LuvIt Crazy Pops: Fun, button-shaped pops that are as enjoyable to look at as they are to eat. These colorful treats not only offer a burst of flavor but also double as a creative topping for desserts like cakes, ice creams, or cupcakes, adding flair to any dish.
● LuvIt Choco Pops: Think of crispy rice bits drenched in smooth chocolate—LuvIt Choco Pops are the perfect portable treat. Lightweight and easy to snack on, they offer the ideal blend of crunchy and creamy, making them a go-to for chocolate lovers.
And for those with a more refined palate, LuvIt Cocoism and LuvIt Luscious offer premium chocolates that melt in your mouth. It’s indulgence at its finest, with flavors that transport you straight to chocolate heaven.
Conclusion
DS Group has always believed that innovation and quality go hand-in-hand, and with LuvIt Chocolate, they are taking that belief to the next level. Along with expanding their business, this acquisition is about bringing joy to more people, one delicious bite at a time.
We invite you to explore the delicious range from LuvIt Chocolate today!
