For decades, the DS Group has seamlessly combined quality, innovation, and an acute understanding of the Indian consumer taste to offer a range of memorable, indulgent experiences.
DS Group’s journey from traditional confectionery to premium partnerships has given us a suite of products that cater to diverse tastes and refined cravings, making us a formidable name in the FMCG industry.
As DS Group's confectionery offerings expand, their sweet strategy includes three carefully curated products categorised based on consumer tastes.
1. Core Favorites: The Essence of DS Group's Flavour Innovation
At the heart of DS Group's portfolio lies a collection of beloved brands crafted to resonate with every generation's unique taste cravings.
Pass Pass Pulse
This extraordinary candy epitomises the spirit of DS Group's expertise in combining taste with tradition. Launched in 2015, Pulse redefined hard-boiled candy with its dual-layered structure: a tangy, fruity outer layer that gives way to a bold, spicy-sour core inspired by India's cultural flavours. Pulse's meteoric rise to the Rs.100 crore mark within its first eight months is a testament to its appeal and its understanding of India's flavour heritage.
Pass Pass
A pioneer in India's mouth freshener segment, Pass Pass was DS Group’s foray into the world of "mukhwas." Since 1999, it has brought the authenticity of traditional Indian flavours into modern, sleek packaging, celebrating the age-old practice of refreshing the palate with every sachet. With a diverse range of flavours like Meetha Magic and Katha, Pass Pass embodies the joy of togetherness and rejuvenation through taste.
Pulse Golmol Imli Goli
In 2024, DS Group extended the Pulse family by introducing Pulse Golmol Imli . It is a tamarind-based digestive candy crafted for the taste buds and digestive wellness. With its nostalgic, tangy imli flavour enhanced by a subtle digestive effect, Golmol pays homage to traditional tamarind confections while offering modern health benefits. It's a candy that delights your taste buds.
LuvIt
With LuvIt, DS Group has created a chocolate line to fulfil everyday cravings. LuvIt expanded its range to bring a burst of chocolate joy anytime and anywhere. From rich cocoa blends to smooth finishes, LuvIt's confections represent its commitment to exceptional quality and accessibility, making chocolate indulgence a part of your daily life.
Chingles
Introduced in 2011, Chingles redefined chewing gum in India. Its compact pellet form and refreshing flavours like Mint and Tutti Frutti offer a convenient, flavour-rich chewing experience, making it a go-to choice for freshness. With consistent flavour and quality, Chingles has gained a loyal following, symbolising DS Group’s dedication to flavour and innovation in every chew.
2. Premium Swiss Artistry: Läderach
For those who seek refined elegance in every bite, DS Group’s partnership with Läderach marks an exciting chapter in premium Swiss indulgence. Originating in Switzerland in 1962, Läderach has earned a global reputation for meticulously crafted, high-quality chocolates that balance classic and contemporary flavours. By bringing Läderach to India, DS Group introduced its market to a new level of chocolate craftsmanship.
These signature Läderach products encapsulate the art of Swiss chocolate-making. They are handcrafted from the finest ingredients, and every piece offers an indulgent journey of taste and texture. From silky-smooth pralines to intense truffles, Läderach's chocolates embody premium quality, and DS Group is thrilled to bring these luxury confections to Indian consumers.
DS Group’s collaboration with Läderach combines DS Group's deep market knowledge with Swiss precision, allowing them to reach those with a passion for premium chocolate in India's expanding luxury segment. With an assortment of DS Group products that promise both luxury and indulgence, Läderach adds a new dimension to their ever-evolving confectionery products.
3. French Patisserie Luxuries: L'Opéra
DS Group's entry into French-inspired patisserie and bakery with L'Opéra exemplifies their dedication to quality and culinary excellence. L'Opéra captures the spirit of traditional French techniques while catering to the sophisticated palate of the Indian consumer.
By introducing French patisserie luxuries to India, DS Group elevates the consumer experience, bridging cultural boundaries while setting a new standard for indulgence. L'Opéra symbolises DS Group's commitment to diversification and excellence, offering Indian consumers a taste of global delicacies right at home.
Summing Up
DS Group's innovative approach to confectionery products reflects a rich legacy and a commitment to bringing global flavours to the Indian market.
From the tangy explosion of Pulse to the luxurious indulgence of Läderach and the elegant sophistication of L'Opéra, DS Group’s diversified portfolio caters to every sweet craving.
