Catch has been a household name all over India, adding flavor and ease to your meals. When you grab that shaker for a sprinkle of salt or a dash of pepper, you’re trusting the brand to make your cooking better. But have you ever thought about how they got here? Let’s take a closer look at Catch Masala evolution.
Catch Masala: Origin of the Game Changer
Spices have been at the heart of Indian kitchens for centuries, valued not just for flavor but also for their healing properties—like turmeric for wellness and cumin for digestion. Our ancestors crafted traditional spice blends in India, turning cooking into a cherished art form. However, blending spices took a lot of time, and the hands smelled like masala for days! Plus, in a humid country like India, open jars of salt could quickly turn into clumpy rocks. That’s where DS Group came in and made it their mission to change the game.
Fast forward to the late 1980s. DS Group saw an opportunity where no one else did. They realized that while everyone loved their traditional spice blends in India, there was a huge need for convenience, especially in tropical climates like ours. Salt wasn’t flowing—literally. People needed an effortless way to sprinkle seasoning on their food without the hassle.
In 1987, they launched tabletop spice dispensers in India under the brand Catch. With this nifty little invention, they completely changed the game. The modern spice dispensers in India weren’t just cool and trendy; they were a necessity. Made with a unique HIPS (High Impact Polystyrene) container, their salt and pepper stayed moisture-free, solving that clumping problem once and for all. What was once a daily frustration turned into a seamless experience—just twist and sprinkle!
Filling a Bigger Gap: Catch Masala Expands
But Catch didn’t stop there. As the years went by, the customers loved the convenience of their sprinklers but wanted more—more flavors, more spices, and more innovation. Between 2003 and 2005, they realized they were ready for premium-quality spices without sacrificing convenience.
So, they launched a variety of traditional spice blends in India under the Catch brand, blending the old with the new. Their aim was simple: to keep the authentic flavors of tradition while offering them in an easy-to-use format. These spices quickly became household favorites, making cooking quicker and more enjoyable. They brought convenience to tradition without losing the essence of either.
2015 and Beyond: The Spice Revolution
By 2015, they realized something big: there was still untapped potential in the spice market. India’s love for spices is eternal, but the way they consume them is changing. So, they decided to up their game, not just by expanding the spice offerings but by investing in innovation to make the products even better.
Their modern spice dispensers in India became the flagship product of the Catch brand, setting a new standard for quality and convenience. From basic salt and pepper to complex spices and even specialty items like Sindha Namak and pink rock salt, Catch evolved into a name synonymous with reliability. Whether it’s your all-time favorite sprinklers or the ginger garlic pastes that save you time in the kitchen, Catch ensures there’s something for everyone.
The Future: What’s Cooking Next?
DS Group constantly looks for ways to make your life easier while keeping your meals flavorful. Today, Catch is venturing into new categories, all with innovation in mind. Who knows what the future holds? Maybe your favorite masala mix will come with a futuristic dispenser, or perhaps they will invent a seasoning that sprinkles itself! (Okay, maybe that’s a bit far-fetched—but you never know!)
Conclusion
The Catch Masala evolution has been about blending tradition with modernity. DS Group took the rich, diverse flavors of traditional spice blends in India and paired them with innovative tabletop spice dispensers in India to bring you the best of both worlds. What started as a simple salt and pepper sprinkler in 1987 has grown into a beloved brand trusted by households across the country.
And while they’ve come a long way, they will keep pushing boundaries and setting the latest trends in the world of spices. So next time you reach for that Catch Sprinkler at your dining table, remember—it’s not just seasoning your food. It’s part of a journey that’s been nearly three decades in the making.
