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Releases, 08 Sep 2022

Pulse candy’s ‘Grab the Pulse’ Challenge keeps the consumers happy & engaged

This innovative and thrilling in- Mall activation attracts participation from excited Pulse fans.

Ahmedabad, August 27 2022: DS Group’s Pulse candy, the market leader in hard boiled candy segment for last five years has once again used innovation to power their marketing campaigns on ground.

The latest, ‘Grab the Pulse challenge’ launched by the brand at prominent malls in many key cities of India is an exciting interactive activity for adventurous Pulse fans. The setup at the mall has three zones; the Game Play zone, the Harness zone and the Dump zone. The activity is designed for a team of two people, where one of the member will play the game & other one would control the joystick. The playing member will be harnessed to the pulley in an inverted position. His partner will then raise him through the pulley and take him to the Game Play zone through joy stick controls. He will then lower the playing partner into the zone, which is filled with lot of Pulse candy inflatables, Pulse Shots and Pulse Natkaare. The challenge is to pick up the maximum number of items with his hands, while still being strapped and hanging on the pulley. After the grab, his partner at the controls will once again raise him & move to the Dump zone, where the Player will drop his collection. Exhilarating awards wait the participants based on the number of items that they manage to grab. The brand is giving away an array of products like Pulse Candy, Pulse Natkaare and other merchandise like Pulse branded T-shirts, Food Court Vouchers, and Pulse branded Bags to the fans.

Speaking on the occasion Mr. Arvind Kumar, General Manager - Marketing, Dharampal Satyapal Foods Ltd. said, “Innovation is incredibly significant for FMCG brands today. Pulse has a clear focus on conceptualizing new ideas for brand promotion, whilst engaging with the target group live with customer-centric experiences. Grab the Pulse is one such activation that builds a strong connect with our consumers and showcase our products”.

Pulse, a fruit flavoured candy with a tangy twist offers a ‘Unique experience’ and unique flavour combination has won hearts of the discerning consumers. Pulse candy has continuously resorted to innovation in marketing and adapted novel technologies and knowledge to conceptualize new ideas and use them to generate Interest and for strong consumer connect. The Pulse Traffic Signal signature Outdoor Activation Campaign recently won Gold in two coveted marketing awards; the e4m Neon Awards 2021 and Outdoor Advertising Awards 2022.

ABOUT DS GROUP: The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today.