Optimism is the theme of Catch Salt & Spices’ year-long campaign, titled ‘Umeedon Ka Saal’, which salutes the positivity of new beginnings. Central to all brand activities, the campaign aims to uplift the overall sentiments of consumers, employees and trade partners with an essence of experiencing the joy of better things.
The campaign kicked-off with a digital film that was promoted across social and digital platforms. Commenting about it. Rajneesh Goel, Business Head, DS Spiceco said, “’Umeedon Ka Saal’ reinforces our commitment to our consumers that in the year of hope, we will stand with them with our range of quality products and matchless offers.”
The brand will reach out to its consumers by leveraging different media platforms like TV, Digital, Radio, Print and through on-ground activations all-round the year. As a part of the 360 degree campaign, the Catch portfolio would also be amplified with new products to keep the spirit of optimism kindled.