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www.foodprocessingbazaar.com, 19 Mar 2021
Catch Spices Sets a positive tone for 2021, with ‘Umeedon ka Saal’ campaign

Catch Salt and Spices have launched a year-long campaign, ‘Umeedon Ka Saal’, a salutation to positivity of new beginnings. Umeedon Ka Saal will be driven to uplift the overall sentiments of consumers, employees and the trade partners with an essence of coming together and experiencing the joy of better things. The theme will be central to all brand activities that will keep the consumer involved - engaged and cheerful, all through 2021. The campaign kicked-off with a digital film, ‘Catch Umeedon ka Saal’ that is being promoted across social and digital platforms. The film showcases the play of emotions expressed through cooking various dishes for the people we love. It captures the Happy Home Moments, revolving around food that adds taste and excitement to our lives. It promises that whenever someone hopes from the heart, we will add flavours to the experience with the finesse of our brand Catch. The brand will reach out to its consumers by leveraging different media platforms like TV, Digital, Radio, Print and through on-ground activations all-round the year. Rajneesh Goel, business head, DS Spiceco, said, “Umeedon Ka Saal will help the brand create a stronger bond with the current as well as potential consumers. The brand will fulfil the culinary expectations of the consumers by bringing them a plethora of offers to enhance the flavours and taste of their dishes with unmatched deals from Catch. This campaign reinforces our commitment to our consumers that in the year of hope, we will stand with them with our range of quality products and matchless offers.” Source: ETbrandequity