DS Group made its foray into the confectionary industry with the introduction of Pass Pass Chingles, marking the beginning of an exciting journey. Over time, the Pass Pass brand underwent a strategic repositioning, expanding its scope to encompass a diverse range of pioneering confectionery products. This evolution brought forth a delightful array of offerings, from traditional after mints to chewing gums and hard boiled candies, all of which cater to a wide spectrum of age groups.
Pass Pass has established itself as an integral part of many Indians' lives, serving as their favored natural mouth freshener. Beyond its role as a refreshing palate cleanser, Pass Pass embodies the spirit of togetherness, transcending age barriers. This philosophy is mirrored in its product line, where contrasting elements harmoniously converge to create guilt-free treats. For instance, the fusion of cool saunf with the jagged texture of elaichi or the meeting of the sweet world of mishri with the earthy essence of khajoor results in the delectable Meetha Magic, Mint, Katha, and Frutti Bits flavors, offering something for every palate.
In the realm of hard boiled candies, Pulse has emerged as a category disruptor. It tantalizes the taste buds with a unique twist, starting with fruity sweetness and culminating in a tangy surprise. This unconventional combination of flavors has propelled Pulse to nationwide popularity, with options like Kachcha Aam, Guava, Orange, Pineapple, and Litchi, each delivering a burst of tanginess and an irresistible mouthful of fun.
Pass Pass Chingles, the playful mini gums, are designed to unleash the inner prankster in people. With options like Tutti Frutti, refreshing Mint, and zesty Cola in multi-serve packs, Chingles provides a refreshing mouthfeel that keeps you coming back for more, adding a dash of excitement to every moment.
FRU Juicy Jelly, a soft and chewy delight, has garnered a devoted following across all age groups. Its seven exotic flavors, extracted from fresh strawberries, mangoes, guavas, and oranges, leave taste buds craving for more. Chewing into FRU Juicy Jellies is an experience that indulges the senses and satisfies the sweet tooth with each bite.
Rajnigandha Pearls represents a blend of tradition and innovation. Crafted from handpicked cardamom seeds and adorned with pure silver leaves, it incorporates saffron to elevate the mouth-freshening experience. This reimagined version of traditional Elaichi boasts a strong, authentic taste, accompanied by an intense aromatic fragrance. Rajnigandha Pearls is a testament to the company's commitment to catering to connoisseurs of mouth fresheners, offering them a unique and tantalizing experience.
Adding to the portfolio, DS group announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary. The brand LuvIt brings in a wide range of decadent chocolate and confectionery products that would augment the confectionery portfolio of the Group with a range of rich milky chocolate, crunchy wafers wrapped in delectable chocolate, fruit/chocolate flavoured lollipops, eclairs, and sugar panned chocolates and choco snacks.
