Dharampal Satyapal Group (DS Group) is Rs.1866 crore rapidly growing multi-diversified conglomerate that has a strong presence in sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry Rubber Thread and Infrastructure. The Group has recently ventured into infrastructure with Steel, Cement and Power. Founded in year 1929, DS Group is committed towards premium quality products & credited with several innovations over last eight decades. The product portfolio of DS Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to the consumer satisfaction and loyalty. From an assorted range of F&B products, to idyllic hospitality ventures; from splendid manufacturing units of Flexi Packaging to sprawling Plants for Rubber Thread production; the legacy of DS Group has indeed come full circle with the success of all its diverse endeavors.
The group has more than 24 manufacturing units spread across Delhi, NOIDA, Himachal Pradesh, Assam & Tripura.
“Catch Spices”, “Catch Spring water”, “Catch flavoured water”, “Meetha Mazaa”, “Baba”, “Tulsi”, “Pass Pass”, “Rajnigandha”, Tansen, “The Manu Maharani” and “Unitex” are some of the leading brands the Group proudly shelters today.
DS Group has established and maintained its market leadership in the chewing tobacco segment, with brands like “Baba” & “Tulsi”. The Group entered the mouth freshener category with “Rajnigandha” and continued expanding the category with “Pass – Pass” – India’s first branded “all – herbal” mouth freshener, “Tansen”the connoisseurs choiceand “Meetha Maaza”.
Catch is recognized as the topmost premium F&B brands of the country today. “Catch pepper and salt”, marked its debut in the categoryin 1987,which is till date the leader in this segment and has been awarded the ‘Super brand’ status. Today Catch offers a wide range of spices and seasonings. Catch is also the nation’s first ever “Natural Spring Water” bottled at the source in Himalayas followed by the launch of a popular range of Catch beverages.
The Group successfully ventured into the rapidly growing hospitality sector with “The Manu Maharani” which is a super deluxe property in Nainital epitomizing impeccable service and premium facilities. Going forward with its extensive plans the Group has acquired the Kolkata Airport Hotel property. The construction of a five star, a budget hotel and a large convention center has started there and it will soon emerge as an International standard destination. Among other projects, the Group is coming up with the first five star hotel in the North East region, at Guwahati; a business hotel at Jaipur and a resort at Jim Corbett. In addition to the above ventures, land has been acquired in other cities with plans to set up hotels & resorts in these destinations in future.
Packaging is another area of diversification for the Group. An eco friendly revolutionary packaging plant to make rigid biodegradable cans was set up in India in 2001, in association with Canpac – a leading Switzerland based packaging major.
Another ultra modern Flexible PackagingUnit at Assam, manufactures laminates and pouches used for packaging consumer products like snacks, soaps, shampoos, etc. The plant was set up in 2007 and has an installed capacity of 3600MT annually.
A heat resistant Rubber Thread plant in Agartala, was added to the Group's portfolio in August 2006. Located on a sprawling area of 10 acres, the unit has a total installed capacity of 5000 MT per annum. It uses state-of-the-art Italian technology to manufacture one of the best rubber thread products in Asia under the name of Unitex, whichis the largest selling rubber thread brand in the country today.
The recent foray of the DS Group has been in the year 2006, into Agro-Forestry; wherein wastelands/semi-arid/fallow ands are acquired to raise Medicinal & Aromatic plantations using modern
technology. The yield is primarily used to meet the company’s captive requirements of ingredients in food products. The Company has successfully regenerated one of the endangered forest species, ‘Sandalwood’ in Central India and has established the largest Sandalwood plantation as an Agro-forestry model in India. DS is also the first to successfully cultivate horticultural crops in the non-conventional regions of Madhya Pradesh. The company is focusing on water harvesting & conservation to raise the water-table in the area.
Amongst its recent ventures, the Group has successfully set up the largest Steel Sheet Plant of north east region in Agartala. The plant worth Rs.250 crores has a capacity of 1, 50,000 tons per annum and is spread over 24 acres of land with the total covered area of the 24,000 Sq.Meters. The unit manufactures Cold Rolled Sheets, Galvanized Corrugated/Plain Sheets and Cold Rolled Closed Annealed (CRCA).
Taking forward its strategic expansion in the Infrastructure sector and comprehending the potential of the Cement industry, the Group is setting up a Cement plant at the Khliehriat sub division of District Jaintia Hills in Meghalaya. The capacity of the upcoming plant will be approximately 1 million tons per annum. In addition to this, the Group is setting up a 240 MW Thermal Power Plant in Meghalaya. This is a landmark project for the state, as it will reduce the dependability on Hydro Power from rain fed rivers on one side and capitalize on abundant coal reserve in the state.
DS Group constantly nurtures its responsibility as a committed corporate citizen by regarding Corporate Social Responsibility as an integral part of its Business Objectives. Wide range of CSR programmes ranging from education to health to safe drinking water and making tribal and ethnic communities self reliant are on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.
The Group leverages its strength through dealer network expansion and up gradation of production facilities, while reviewing its commitments to high quality, innovation and consumer satisfaction. Following a well-defined procedure for product development & quality assurance, constant improvisations are made in all its manufacturing components that lead to a perfect product. Be it the sourcing of raw materials, the process of production, or packaging of the final product, Research & Development remains the crux of DS Philosophy.
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